Lisa and I had a great weekend. We went to see Jason Mraz in concert at Seattle’s Experience Music Project last Saturday.
Truth is, I’d never heard of Jason before, but by the end of the evening, I was hooked.
This guy (and his band) put on a great show. They were entertaining and really knew how to cater to their audience.
As a result, I went to the music store first thing this morning to get a copy of his latest CD.
There’s a huge business lesson in there somewhere.
When most business owners are asked who their ideal customer is, they typically reply, “Anyone who’s willing to buy what I’m selling”.
When someone first asked me this question, back when I owned the cleaning and restoration business, I thought the same thing.
I wanted to offer my services to anyone and everyone.
Only problem was, my advertising budget wouldn’t allow it.
Think about this for just a minute.
Would you rather:
1. Waste hundreds, or even thousands of dollars, trying to get your advertising message into the hands of as many folks as possible (many of whom won’t be the slightest bit interested in what you have to offer).
2. Invest just a small amount of money, and get your advertising message in front of ONLY those folks who were interested in exactly what you had to offer, at the precise moment in time they received your marketing message.
I don’t know about you, but I ALWAYS go for option #2.
Instead of spending huge amount of cashola, trying to reach thousands and thousands of people, you invest just a small amount to reach only those people who are predisposed to buy what you have to offer.
That’s why I love lead generation advertising.
You only spend time contacting those people who have raised their hand and shown you that they’re interested in what you have to offer.
If you’d like to discover how you can use this strategy for your own home business, as well as all the other ones I have up my sleeve, be sure to join me on the next Free Teleseminar.
I look forward to speaking with you in person.
Dedicated to your success,
P.S. Many of you have asked why I’m no longer offering the Automatic Income System from the website. The reason: I’m not able to accept any new clients at the moment. If you’d like to be placed on the Waiting List to receive advance notice when I’m accepting new clients, just Click Here