Archive for July, 2006

Why Most Home-Businesses Starve

Monday, July 17th, 2006

The reason why most home-business owners starve, while only a few make the really BIG bucks, may surprise you.

To understand why this is, all you gotta do is take a look around.

And the funny thing is, most people will never figure it out.

The reason most home-business owners fail is because they’re concentrating on the wrong things.

They’re completed fixated on their product or service, rather than how to properly market that product or service.

I’ll tell you right now, you’d be a whole lot better off having a so-so product that’s backed by great marketing, than having the world’s BEST product, with lousy marketing to back it up.

But before I go on, it’s important that I blow this huge myth out of the water right now.

There is no BEST product or service.

Now don’t get me wrong here.

There are plenty of great products and services, but if you don’t have great marketing to back them up (and nobody wants em), they’re completely worthless.

Most people never get this.

My good friend (and brilliant marketer) Scott Tucker, explains it this way:

“If I say “car” you probably think of Ford or GM.

Yet you must understand, these companies are MARKETERS of cars, and they’re not really manufacturers.

In fact, most of their parts aren’t even made in-house, because they outsource the majority of this work.

And really, both companies make as much on financing as they do on the actual sale of their cars, which means that they’re really banks and marketers.

The companies they outsource to can’t market, and as a result, make very little profit because they participate in lowest-bidder pricing.

And that stinks!”

As a home-business owner, you don’t want to get wrapped up in this kind of craziness.

Instead, you’ll want to do like me and my smart followers, who realize that marketing is the key to putting the big bucks in your bank account every month.

When you have a great marketing system in place, people will beat a path to your door, clamoring to buy what you have to offer.

So…

If your business isn’t producing the kind of income you want, maybe it’s because you haven’t yet discovered that you need to be in the business of “marketing”.

If you want to find out how you can join us, and start making the BIG bucks, just go here and register for my No-Charge Teleseminar

And when you do, I look forward to speaking with you.

Dedicated to your success,
Kevin Thompson

How To "Accidentally" Attract Cashola

Monday, July 17th, 2006

Whenever someone finds out what I do for a living, and the kind of cashola I make, they’re amazed, and typically respond by saying, “Are you kidding me?! How in the heck do you put $5,000.00 to $10,000.00 a month in the bank with something as boring as mold”?

And then they immediately ask one of the following questions:

“What’s the best business to get involved in these days”?

OR

“What’s the best product for me to sell”?

To which I reply: “I can’t help you attract cashola automatically, until you realize why your questions are flawed.”

What most people don’t realize is that when they ask these kinds of questions, they’re essentially setting themselves up for failure, before they ever get started.

When you ask these questions, you’re making the critical mistake of assuming that there’s some mystical, secret opportunity that’s been being kept from you.

When the truth is, that’s not the case at all.

I will admit though, there are secrets being kept from you, but it ain’t no product or business.

The secret has to do with how you position your product or service, And when you get this right, you can sell virtually ANY product or service you choose.

That’s why I’ve done so well with my little, “boring”, mold project.

And trust me…

If I can put that kind of money in my bank account each month (talking to folks about mold), you can do a heck of a lot better when you use my tested and proven techniques for something a little more exciting.

And all you gotta do to get started, is register for my upcoming No-Charge Teleseminar by Going Here

Dedicated to your success,
Kevin Thompson

P.S. There’s only 39 lines available for this event, and once they’re gone, that’s it. So claim yours now by Clicking Right Here

Are You Kidding Me?!

Tuesday, July 11th, 2006

I just got a mailing from a well known company who was attempting to solicit my business, and no, I won’t embarrass them by revealing their identity.

Here’s a direct quote from their marketing piece:

“According to a recent independent study, our search engine converts prospects to customers at a rate that is 57% higher than Google and 48% higher than Yahoo”

After reading this, my immediate response was, “Are you kidding me”?!

So let me ask you, do you have any ideas on why this is such an insane statement, and why it caused me to react the way I did?

For starters, more and more companies are using this “independent study” garbage.

In most cases, I’d be willing to be that there was no independent study done at all.

Rather than using all this mumbo-jumbo and crazy lingo, companies should just let us see Comments From Their Happy Customers.

This is known as “social proof” and it’s a whole lot more powerful (and believable) that telling us that you’ve done an independent study.

When I used to own the cleaning business, I always took photos of my happy clients, as well as – before and after photos of the work we did for them. I’d then ask the client to write about their experience with my company, in their own words.

I then used all of these materials when presenting my services to future prospects.

And let me tell you, that was some SERIOUS “social proof”! Those before and after photos always had a major WOW effect on anyone I showed them to.

There was no disputing the photos. They told the story for me.

And…

The photos allowed me to sell a whole lot more of my cleaning services (and at higher prices I might add).

Once I showed a prospective client the photos, they were sold. I hardly had to say a word.

Hmmmm.

There’s a great marketing lesson in there somewhere.

But let me get back on track here, because there’s a major point I want to make.

Let me remind you of the quote from the marketing piece.

Here it is:

“According to a recent independent study, our search engine converts prospects to customers at a rate that is 57% higher than Google and 48% higher than Yahoo”

Here’s what really irritates me about this comment.

These guys are trying to make us believe that their product (which is a pay-per-click search engine), will actually provide better results (and make more sales) than Google or Yahoo.

And that my friend, is a complete and utter lie.

If you’re not a very good marketer, and you don’t know how to position your product in a way that makes people beat a path to your door, with money in hand, ready to buy what you have to offer, it doesn’t matter where you put your ad.

It ain’t gonna work anywhere!

Not on Google, not on Yahoo, and not on this search engine (name withheld to protect the not so innocent) either.

As a small business owner, it’s up to you to position your product or service in a way that automatically attracts prospects to you, who already want what you have to offer.

The key words in that last sentence are “already want”.

By doing so, it virtually eliminates the need for cold calling or face-to-face selling.

You let your system do all the prospecting and selling for you… automatically.

This frees up your time to do the more enjoyable things in life, like spending time with your family or taking a vacation.

To discover how you can have your very own Automatic Sales Message that’s so HOT, you can use it to sell sand in the desert, just Click Here.

Dedicated to your success,
Kevin Thompson

P.S. If you haven’t yet participated in my Unadulterated Truth About Home-Based Business Teleseminar, what are you waiting for? I don’t currently charge for it (and that’s gonna change real soon). So get yerself registered and join me on the next one by Going Here

The Other Side of the Story

Wednesday, July 5th, 2006

The other day, the New York Times had a story about this guy who started a small business.

Since small business doesn’t really get much exposure in the media, this story was especially interesting.

But here’s the deal:

This guy starts his business six years ago, in 2000.

He invested $250,000.00 (which he borrowed), just to open the doors.

It reminds me of how I invested $80,000.00 back in 1996, in order to start my cleaning and restoration business here in Seattle.

Anyways, back to the story.

Here’ it is six years later, and this poor guy still hasn’t shown a profit in his business.

At this point, you’re probably wondering what business he’s in, or what product he sells, so you can steer clear of this particular kind of business.

His business is a little 24-Hour laundromat that’s located in Brooklyn.

I don’t know about you, but this is really starting to sound like a horror story. And the media (in this case, the New York Times), sure isn’t painting a very pretty picture of small business.

I mean really…

Would YOU aspire to be the owner of a business like this, where after six years, you haven’t made a cent?

I think not!

How would you feel about having your business located in a neighborhood where just going to work requires that you put your life on the line?

Reminds me of when I used to be an Alaska Fisherman.

And let’s not forget the fact that this poor guy is still $250,000.00 in debt.

Now…

I’m not trying to belittle this guy, but I’ve gotta put my two cents in here. This is a terrible way to make a living.

There’s a whole lot easier, and faster ways to make money. And it can be done without going into hock up to your eyeballs.

I mean seriously, me and my clients do it all the time.

A few days ago I was having a phone conversation with one of my newest clients.

His name is Walter Painter, he’s 70 years old (getting ready to celebrate is 71st birthday), he lives in Dalton, Georgia, and he’s only been using my strategies for about 45 days.

He’s been taken advantage of in the past, so he was pretty skeptical when he found me.

But now, he’s a convert.

After using my strategies, and investing about $53 on this little ad campaign I showed him how to set up, he’s already made $299.80 in sales.

Now, before you go thinking, “Well that’s no big deal”.

Let me point out…

It IS a big deal.

In fact, it’s a very BIG DEAL.

Walter took my advice, followed a couple of my strategies, he started small, and as a result, he now owns “a virtual slot machine”.

For every $1 Walter puts in… he gets $5.65 back out.

So let me ask you…

How many times would you like to pull the handle on that slot machine?

Just in case you’re wondering, the correct answer is, “As many times as I can!”

And this ain’t the end of the story, cause ole Walter has barely scratched the surface.

He’s getting ready to start putting a whole lot more money into his “virtual slot machine”, and when he does, he’s gonna get a whole lot more money back out of it.

So, the big question is:

What kind of business owner do you want to be?

Do you want to be like that poor Laundromat owner in Brooklyn, who’s $250,000.00 in debt, working his tail of, putting his life on the line every day, and at the end of six long years… he still hasn’t shown a profit?

Or…

Do you want to be like Walter, and have your own “virtual slot machine” that consistently puts more and more money into your bank account every month, with hardly any work on your part?

If you want to have a business like Walter’s, I would love, absolutely adore, to show you how.

You and I will make it happen when you join me on the next Free Teleseminar

I look forward to speaking with you.

Dedicated to your success,
Kevin Thompson

P.S. Just in case you haven’t realized yet, owning a profit producing home business is a whole lot easier than you think. All you need is the right system, and I’m gonna hand it to you on a silver platter, and all you’ve gotta do is… Click Here

P.S.S. See why everyone is raving about this Free Teleseminar by Going Here.