As I write this we are currently deluged by snow here in the Great Northwest.
In fact, we’ve been experiencing colder temperatures this month than I can ever remember, in the low to mid teens.
For some of you, that may not be a big deal.
But for us… it is a big deal.
I’ve lived in the Northwest all of my life, and when you’re used to pretty mild winters, a snowstorm like this kind of takes everyone by surprise.
It also brings out the best, and worst in people.
Let me explain by telling you a tale of two businesses.
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As a result of all the snow, thousands of homes and businesses have been without power for almost a week.
The other day, Lisa and I decided to go out to lunch at a local restaurant.
When we arrived, the owner of the restaurant met us outside, and informed us that their power was out.
He said that they would still be happy to serve us, as long as we didn’t mind eating in the dark.
Knowing that the restaurant had great food, I didn’t mind the small inconvenience, and neither did Lisa.
But to my surprise, this particular dining experience turned out to be one of the best we’d ever had.
Because the entire staff at this restaurant had made the decision to take the bull by the horns, and make the best of a difficult situation.
They bent over backwards and did everything possible to make our dining experience an enjoyable one.
And let me tell you… they succeeded!
Lisa and I were so impressed that we gave a tip that was the same amount of our bill.
Later that evening, I was watching the local news (on KCPQ Channel 13) and discovered that we weren’t the only ones who were impressed with the service this restaurant had to offer.
KCPQ had been to the restaurant and did a story on them.
Apparently, due to the widespread power outages that day, this was the only restaurant along a 27 mile stretch of the I-5 corridor that was still serving people… in spite of the fact that they had no power.
And let me tell you, this news story gave the restaurant some SERIOUS publicity.
I drove by the restaurant two days later, and their parking lot was packed, even though the entire county is still deluged with snow and ice.
I guarantee that people had seen the news story, and in turn, made the trip to this restaurant, because they too wanted to experience great service, from a staff who really cares about their patrons.
And make no mistake about it, the owner of this restaurant will be reaping the rewards of this publicity for years and years to come.
Let me tell you the tale of another business.
The following day, which was the second day of our area’s power outage, Lisa and I took the day off work so we could help her parents.
They live at the south end of Camano Island and had been without power for more than 36 hours.
And to make maters worse, the extreme weather conditions had them trapped. Without a four wheel drive vehicle, they were stuck at home, with no way to get to the store.
Since we now have my new Hummer (yes, I did buy the Hummer a few weeks ago, but that’s a story I’ll tell you about later), Lisa and I spent the day getting food and supplies so we could take them to her parents.
Our last stop was at the gas station.
I filled up the Hummer, which cost $62.87, and when I went inside to pay, I told the attendant that I also needed to have a couple of propane tanks filled (so we could take them to Lisa’s parents).
To my amazement, these guys refused to come outside and fill m propane tanks… because it was too cold.
I couldn’t believe it!
As you can imagine, I got pretty angry, and said, “I just spent almost $65 bucks filling up my gas tank, and now I’m wanting to spend more money on propane. Are you honestly telling me that you won’t go outside and give me a hand with this”?
Both of them assured me that I was correct.
In turn, I assured these two jokers that I’d be speaking with the owner of the gas station, who I know well, because I go there frequently, to let him know how his employees were treating the customers.
And honestly, I hope he fires these two idiots.
As a business owner, it’s in his best interest to get rid of them as fast as possible, because they’re killing sales.
Fortunately, I’ll still do business at this gas station, because I know the owner and he’s a great guy.
But you’ve gotta wonder, how many other customers did those two boneheads irritate that day, over the course of their shift?
And how many of those customers left angry, vowing to NEVER do business at that gas station again?
It’s scary to think about how much money, and how many customers were lost that day, all because these two employees refused to do what they were being paid to do.
Unlike the restaurant staff, who no only did what they were paid to do, but went the extra mile, above and beyond their job description, to give their customers more than they expected.
And the results…
Let’s just say that the results speak for themselves.
So there you have it, my little Tale Of 2 Businesses.
The lesson here is that you always need to give people more than they expect. And when you do, the rewards will be incredible.
I’ve been a business owner since 1996, and have consistently lived by this rule.
And even at that, I’m not able to please everyone.
There are some people that you just can’t make happy, no matter how hard you try.
I can tell you this:
You WILL create customers and clients for life when you take great care of them. And they will in turn, support you and your lifestyle in fine fashion.
Dedicated to your success,
P.S. If you haven’t yet registered for Tuesday’s “How To Start A $100,000.00 Per Year Home Business… On A Shoestring Budget” telseminar, this is your last chance. Go Here Right Now.
P.S.S. I’ve NEVER shared this information before, and will not be repeating it. This is a one-time only event that’s being offered as my Christmas gift to you. I look forward to having you on the call. Just Click Here in order to join us.