Lisa and I returned home from Maui yesterday morning – armed with a cache of munee-makin tools – provided courtesy of Joe Sugarman.
Now, you’d think this would be the highlight of our trip to Hawaii, but it wasn’t.
The highlight of this trip was the fact that I had the opportunity to introduce my wife Lisa to some of my friends and colleges, who also just happen to be some of the most incredible marketing geniuses on the planet.
I’m talking about people like:
Joe Polish – owner of Piranha Marketing (the man who first introduced me to direct response marketing back in 1997)
Bill Phillips – publisher of Muscle Media magazine, the man behind EAS and author of Body for Life
Tim Ferriss – Author of the current New York Times best seller, The 4-Hour Workweek
Joe Sugarman – the man behind Blue Blocker sunglasses and author of numerous books on business and marketing
Needless to say, Lisa now has a better understanding of why I LOVE doing what I do, and yes, as you can imagine, she wants to take more trips like this.
Lest you think our little trip to Hawaii was all about work, I should inform you that it wasn’t.
In fact, Lisa and I spent most of our time relaxing and taking in all that Maui has to offer.
We spent an afternoon at Joe Sugarman’s oceanfront estate, attended a couple of luaus, went on a sunset boat cruise, spent a day shopping in Lahaina and went early-morning snorkeling to name a few.
Now that we’re back home, we’re already looking forward to our next trip to Hawaii.
With that said, I also need to make good on my promise from last week – by giving you the first “Secret from Sugarman” that I promised to share with you.
During the time we got to spend with Joe Sugarman in Maui, he reviewed his 30 tested and proven psychological triggers that motivate, influence and persuade people to make a positive buying decision.
He covers all 30 of these points in great detail, in his book titled “Triggers”.
While it’s no longer in print, a quick internet search for the book’s title should help you find a copy for yourself – and I highly suggest doing so.
While attending a seminar several years ago, I had the opportunity to hear Joe explain each of the 30 triggers.
Last week, as I heard them explained again, I was amazed to discover that I was now using 27 of them on a regular basis.
And here’s what’s most interesting about this:
I didn’t begin using these triggers intentionally.
Sure, I’d heard Joe speak about them before, but the way I got around to employing these 27 triggers was by asking my subscribes and clients what they wanted from me – and then responding to their requests, by giving them what they want.
This process incorporates two of Joe’s triggers, which are Objection Raising and Objection Resolution.
And it makes sense.
Before we buy anything (doesn’t matter what it is), we want to know that it will perform for us as expected.
Once we know that it will, we can now move forward with our purchase.
When most folks get into business for themselves, they haphazardly go about trying to sell their products and services.
When you follow a tested and proven sales formula, your success is virtually guaranteed.
As I mentioned, I highly suggest getting a copy of “Triggers” for yourself.
In the next month or so, I’ll be hosting a special event where I’ll be going over each of the 30 triggers with you in great detail.
I’ll be sure and let you know when I’ve got it scheduled.
Dedicated to your success,