Archive for July, 2007

Secrets from Sugarman

Wednesday, July 18th, 2007

Lisa and I returned home from Maui yesterday morning – armed with a cache of munee-makin tools – provided courtesy of Joe Sugarman.

Now, you’d think this would be the highlight of our trip to Hawaii, but it wasn’t.

No siree.

The highlight of this trip was the fact that I had the opportunity to introduce my wife Lisa to some of my friends and colleges, who also just happen to be some of the most incredible marketing geniuses on the planet.

I’m talking about people like:

Joe Polish – owner of Piranha Marketing (the man who first introduced me to direct response marketing back in 1997)

Bill Phillips – publisher of Muscle Media magazine, the man behind EAS and author of Body for Life

Tim Ferriss – Author of the current New York Times best seller, The 4-Hour Workweek

Joe Sugarman – the man behind Blue Blocker sunglasses and author of numerous books on business and marketing

Needless to say, Lisa now has a better understanding of why I LOVE doing what I do, and yes, as you can imagine, she wants to take more trips like this.

But…

Lest you think our little trip to Hawaii was all about work, I should inform you that it wasn’t.

In fact, Lisa and I spent most of our time relaxing and taking in all that Maui has to offer.

We spent an afternoon at Joe Sugarman’s oceanfront estate, attended a couple of luaus, went on a sunset boat cruise, spent a day shopping in Lahaina and went early-morning snorkeling to name a few.

Now that we’re back home, we’re already looking forward to our next trip to Hawaii.

With that said, I also need to make good on my promise from last week – by giving you the first “Secret from Sugarman” that I promised to share with you.

During the time we got to spend with Joe Sugarman in Maui, he reviewed his 30 tested and proven psychological triggers that motivate, influence and persuade people to make a positive buying decision.

He covers all 30 of these points in great detail, in his book titled “Triggers”.

While it’s no longer in print, a quick internet search for the book’s title should help you find a copy for yourself – and I highly suggest doing so.

While attending a seminar several years ago, I had the opportunity to hear Joe explain each of the 30 triggers.

Last week, as I heard them explained again, I was amazed to discover that I was now using 27 of them on a regular basis.

And here’s what’s most interesting about this:

I didn’t begin using these triggers intentionally.

Sure, I’d heard Joe speak about them before, but the way I got around to employing these 27 triggers was by asking my subscribes and clients what they wanted from me – and then responding to their requests, by giving them what they want.

This process incorporates two of Joe’s triggers, which are Objection Raising and Objection Resolution.

And it makes sense.

Before we buy anything (doesn’t matter what it is), we want to know that it will perform for us as expected.

Once we know that it will, we can now move forward with our purchase.

When most folks get into business for themselves, they haphazardly go about trying to sell their products and services.

But…

When you follow a tested and proven sales formula, your success is virtually guaranteed.

As I mentioned, I highly suggest getting a copy of “Triggers” for yourself.

In the next month or so, I’ll be hosting a special event where I’ll be going over each of the 30 triggers with you in great detail.

I’ll be sure and let you know when I’ve got it scheduled.

Dedicated to your success,
Kevin Thompson

Hawaii Bound

Tuesday, July 10th, 2007

I’m going to be unavailable for the next week, as Lisa and I are heading to Hawaii in the morning.

We were invited to spend some time at Joe Sugarman’s Maui Resort.

Talk about an exciting opportunity.

For those of you who don’t know, Joe Sugarman is the man behind the infamous Blue Blocker Sunglasses and he’s also a widely published author.

In fact, if you were to Google Joe Sugarman, you’d find an impressive resume – a mile long.

So…

Needless to say, as a business owner an entrepreneur, being invited to Joe Sugarman’s home is a really BIG deal, and it’s an event I’ll not soon forget – that you can be sure of.

And here’s the best part:

As a client, YOU get to benefit from this event as well.

As you can imagine, I’ll be returning home from this event with a wealth of new munee-making knowledge.

In light of this, I’ll be planning a special “Secrets from Sugarman” event in the coming month – so I can share these discoveries with you.

As an Automatic Income System owner, you’ll want to watch your email for the BIG announcement. I’ll also be posting all the details of this event in the next issue of the Look Over My Shoulder Newsletter.

And…

If you’re not yet a client, I’ve got good news for you as well.

I’m currently able to accept 3 new clients, and when you act now, you can claim one of those openings by Going Here.

In addition to all the “new client bonuses”, you’ll also get to take part in the “Secrets from Sugarman” event that I’ll be hosting in the coming month.

And – You’ll get to take the Automatic Income System for a 365-Day Trial.

As you know, I haven’t been accepting any new clients for the last couple months – which makes this a BIG opportunity for YOU.

Since this email is going out to my entire subscriber list, you can be sure that these 3 openings (and the 365-Day Trials) will be snatched up in record time.

Make sure you’re one of the “Lucky 3″ by Going Here Now.

I look forward to welcoming you as my newest client and introducing you to the rest of the group.

Dedicated to your success,
Kevin Thompson

P.S. For those of you who are already a client, I’ve got even MORE good news for you. As time permits, I’ll send a couple “Secrets from Sugarman” updates this week from Hawaii, so you can get a taste of what I’ve got in store for you when I return home.

P.S.S. If you’re not yet a client, let’s remedy that right now. Claim one of the 365-Day Trials by Going Here Now.

P.S.S.S. As soon as 3 lucky subscribers have claimed their 365-Day Trial, no additional requests will be accepted. Don’t miss out on this.

What’s The Best Business

Tuesday, July 3rd, 2007

Last night I hosted a private event for my successful Mentor-Apprentice Group, and let me tell you, we had one heck of an evening.

We focused our discussion on “information marketing”, and why it’s the BEST business to get into… HANDS DOWN.

As you know, I started my first business (the cleaning and restoration company) back in 1996.

Then, in 2001 I expanded that business by starting the Get Mold Solutions project.

Almost overnight, the mold project was producing the kind of cashola that would cause most heart surgeons to blush.

In fact, I was making so much moolah – that I sold the cleaning and restoration company on April 19, 2004 – and I retired from manual labor… FOREVER.

I then went on to create the Automatic Income System, so I could show others how I “did what I did”, and how YOU can do the same.

And yes, the Automatic Income System was also a smashing success that has put thousands, and thousands and thousands of dollars into my bank account.

If that weren’t enough, in response to subscriber and client demand, earlier this year I created the Thompson Twist Method To Affiliate Marketing Riches – and it too was a smashing success.

Now…

I’m NOT telling you this to brag or boast.

In fact, if you’ve been a subscriber for any length of time, you know me better than that.

But – I do tell you this to make an important point.

There’s 3 reasons that I’ve done so well, and here they are:

1. I ALWAYS give people what they want

2. I ALWAYS give people MORE than their monies worth

3. I offer “information” products

You see- being in the “information marketing” business offers you a multitude of luxuries that 97% of business owners will NEVER get.

For starters, the profit margins are high enough that it allows you to make MANY mistakes, and still be profitable – in spite of yourself.

After last night’s conversation with my Mentor-Apprentice Members, I got to thinking…

I’ll bet there’s a whole lot of folks on my subscriber list who’d like to come into our world.

And by that I mean – the world of “information marketing”.

Until now, I’ve never entertained the idea of hosting such an event.

After all, it took me more than 5 years of going to seminars, hiring expert consultants, testing, fine tuning and doing all that work – in order to get to where I am now.

And after tallying it all up, I’d invested $67,985.87 of my own monies.

Knowing this, I’m sure you can understand my apprehention to reveal all the secrets I’ve discovered along the way.

But…

After speaking with my Mentor-Apprentice members and giving it some SERIOUS thought – I’m starting to have a change of heart.

So here’s what I propose:

If enough of you are interested, I’ll consider hosting a Seminar-By-Phone on this topic.

Send an email to me at Kevin@HomeBusinessShortcut.com right now and say, “I’m in”.

Dedicated to your success,
Kevin Thompson

P.S. I also want to take just a moment to wish you and your family a wonderful 4th of July.