Archive for November, 2007

Happy Thanksgiving

Wednesday, November 21st, 2007

Let me start by wishing you and your family a very Happy Thanksgiving.

This year, I’ve got a lot of things to be thankful for.

Lisa and I are pregnant again, and after 3 miscarriages, our 4th pregnancy is proceeding well and it looks like we’ll have a new member joining the Thompson household sometime in April.

In August we moved into our new home.

Lisa is preparing to come home from work so she can be a full-time mom, which is something that she’s REALLY looking forward to.

I also have MANY business successes to be thankful for, most of which you’ve been hearing about on a regular basis.


Make no doubt about it – I also have a pretty long list of challenges and frustrations going on in my life, and my business.

Only thing is, I chose not to give these items much of my time.

This way of viewing my life has served me well, and is probably one of the biggest things that sets me apart from the business owner who doesn’t seem to make much progress.

You see, at any given time, we entrepreneurs have a list of failures, as well as a list of successes.

We have a list of losses, and a list of wins.

We have a list of things we are ungrateful for, and a list of things we are grateful for.

As one of my mentors, Dan Kennedy says, at any given time in our lives, we can say both…

Woe is me – what have I done to deserve this?


WOW is me – look at what I’ve accomplished.

I choose to spend my time contemplating the later.

Sure, I’ve had many failures in my personal life, and my business.

Truth is, I’ve probably had more failures than successes.

But – the impact that the successes have had on my business, and my personal life, far overshadow the impact that the failures have had.

Many times, a single success can make up for 10 failures.

Knowing this, I’m not afraid to get out there and try new things.

To get out there and play the game.

To get out there and fail.

Because when I do, I’m bound to hit a home run every once in awhile, and just one home run can make ALL the difference in the world.


Rather than giving thanks and being grateful one day a year (which is what most people do), make a practice of doing it on a daily basis.

Spend a little time each day thinking about what you’ve accomplished and the good things that are going on in your life.

When you do this, an amazing thing will happen.

More of these accomplishments and good things will come your way.

It’s a law of nature.

Good attracts good.

Have a great Thanksgiving, and I’ll be back with you next week.

I’ve been working on something BIG, and I can’t wait to share it with you.

Dedicated to your success,
Kevin Thompson

The 4-Letter Word

Monday, November 19th, 2007

When it comes to business and making munee, your success will depend on one 4-letter word.

And that word is…


You see, most entrepreneurs don’t have a clue that the success (or failure) of their business all comes down to one thing, which is MATH.

In order to know the math of your business, you’ve got to track the results of your advertising, and you’ve got track them like a hawk.

Fortunately, in this day and age, technology makes it REALLY easy to accomplish.

With that said, let me explain what I’m talking about.

Not to long ago, I did a consultation with a client who was involved in a multilevel business, and her upline had been telling her to buy leads in order to promote her business.

Figuring that her upline knew what they were talking about, she did as they suggested.

A few weeks later, when she wasn’t getting any results with this method, she contacted her upline for further guidance.

Their advice to her – buy more leads.


I’m sorry, but if what you’re currently doing to promote your business isn’t working, you sure as heck don’t keep doing it.

In my business, I advertise in many different places, and I require that EVERY one of my ads produce a positive return on investment for me.

If an ad doesn’t perform – I give it the axe.

Let me share some of the math from my business.

I typically get a 25% response when visitors come to one of my websites.

That means that for every 4 visitors, I get 1 new subscriber.


I typically need 80-100 subscribers in order to make a sale of my $794 product.

So – that being said, let’s do the MATH.

If I run an ad (online or offline), and it costs me one dollar to get a visitor to my website, here’s how the numbers work.

Let’s say I’m able to get 400 visitors to my site (at $1 each).

That means I just spent $400.

At a 25% response rate, 100 of these visitors will give me their contact information and become subscribers.

That means that it cost me $4 to get a subscriber ($400 divided by 100 equals $4)

As I mentioned, it takes about 100 subscribers for me to make 1 sale of my $794 product.

Looking at the MATH, I can see that I’m profitable.

It cost me $400 to make a $794 sale – which means that I have a net profit of $394.

In addition, I also have 100 subscribers, and though they haven’t bought anything from me yet, I’ll continue to stay in touch with them, and many of them will decide to buy from me later.

This is called “back-end profits”.


Let’s take a look at the MATH one more time.

Looking at these numbers, I know that I can afford to invest up to $2 in order to get a visitor to my website.

I wouldn’t make any munee on the front end, but would be okay, because many of these folks will buy from me later.

Whenever I look at advertising possibilities, I make note of the MATH, and as long as it costs me less than $2 per visitor, I KNOW I’ll make munee.

As you can see, knowing your MATH removes all the guesswork (and stress) from your business.

It’s almost lie having your own slot machine.

So let me ask you…

If you had a slot machine, and every time you put a dollar in, you got 2 dollars back out, how many dollars would you put in the slot machine?

That’s right – you’d put in as MANY dollars as you could.

All you gotta do now is get you one of these slot machines, which is what I’ll be showing you how to do in January when I launch my brand new “Insider’s Roadmap To Information Marketing” product.

I’ll be in touch and keep you updated.

Dedicated to your success,
Kevin Thompson

Talk About Insane

Wednesday, November 14th, 2007

The other day I was hired to do a private consultation with the CEO of a rather large company in my local area, and during the course of our time together, the guy makes an absolutely insane statement.

We were talking about the internet when he says, “The internet doesn’t work for our business anymore – ever since the dot com bust several years back”.

That’s when the source of his marketing challenges became crystal clear to me.

The reason this company’s suffering is due to the mindset of upper management, that’s no doubt rolling downhill and contaminating all the employees as well.

Saying that the internet doesn’t work for business is like saying that high gas prices will stop people from traveling.

It’s insane statement.

What’s more insane is the fact that this particular CEO hires me (an internet marketing expert), and then has the gall to tell me that the internet doesn’t work.

If that’s what he believes, then why waste the company’s moolah – trying to get me to change his mind.

And when you think about it – that’s exactly what he did.

The fact is, more bucks are being made on the internet today than EVER before.

The dot com fallout got rid of all the big dumb companies and cleared the way for smart marketers like us to do our thing.

Granted – I will agree that most people don’t have a clue how to use this marketing medium (the internet), but those of us who do are experiencing a business BOOM.

But – you’ve got to understand that the internet is NOT a business.

It’s simply a marketing medium that gives you the uncanny ability to automate 99.9% of your day-to-day business activities.

Which is what attracted me to it in the first place.

The fact that I’m able to automate such a HUGE portion of my business activities gives me the opportunity to spend my time doing what I enjoy most – which is spending time with my clients – showing them how to make more cashola than they ever thought possible.

In fact, as of late I’ve been hosting the “Insider’s Roadmap to Information Marketing” training series, with a select group of clients, and showing them how to have a business that pays them for doing something they love so much – that they wouldn’t mind doing it for FREE-ola.

Needless to say, I’m getting great satisfaction from sharing my knowledge with them, and their lives are being transformed as a result.

Many of you have requested that I give you advance notification when the “Insider’s Roadmap” product is finished, and I’ve added you to the list as requested.

If you haven’t done so already (and want to be added to the list) send an email to and I’ll make it happen.

I’ll then contact you in January when the finished product is ready for shipment.

Dedicated to your success,
Kevin Thompson