Archive for March, 2008

Those Croaking Frogs

Tuesday, March 11th, 2008

There’s a large pond less than 500 feet from my home, and this time of year you can hear hundreds and hundreds of frogs croaking around that pond.

They make so much noise, that when Lisa and I are lying in bed at night, with the windows closed, it sounds like they’re right outside our window.

And…

When cars drive down the street near the pond, almost all of them come to a stop, as the passengers inside try to figure out where all the noise is coming from.

I’m not kidding when I tell you that these frogs are LOUD.

And yes, they get noticed – by EVERYONE who comes even remotely close to their pond.

And when it comes to our business, we need to take a lesson from these frogs.

We need to get noticed too.

Most business owners mistakenly think that competition is a “bad” thing, yet I’m here to tell you that it’s a very GOOD thing.

The fact that there’s competition in our marketplace lets us know that people are buying products and services in that marketplace.

For example:

In the how to make munee at home marketplace, I was a virtual unknown 4 years ago.

But now…

I’ve got a thriving business that provides a very nice lifestyle for my family and I.

Why?

Because I know how to get noticed.

I know how to set myself apart from the competition.

I know how to position myself as the “best option”.

And here’s the really good news:

Anyone can do this.

And it doesn’t matter what kinds of products or services you want to sell.

In order to get noticed in your marketplace, all you have to do is look at what your competition is doing, find out where they’re dropping the ball, and come up with a unique message that resonates with your potential customers – and delivers something that your competition can’t (or won’t) deliver.

By doing so, you’ll be able to claim the lion’s share of the profits in your marketplace, and leave your competitors scratching their heads, wondering what in the heck happened.

Dedicated to your success,
Kevin Thompson

Does This Sound Familiar?

Monday, March 10th, 2008

As you know, I host a lot of telephone-based training events and seminars.

If you’ve ever been on one of these events, you also know the immense value I’m able to deliver in this format.

In fact…

Some people have accused me of giving away too much information for FREE-ola.

But whatever.

Here’s my take on this issue.

When it comes to building a successful business, it’s all about creating, and maintaining a relationship with the people who come to you for help.

It is NOT about selling products and services.

The fact is, nobody cares about you, or your products and services.

If you’ve been struggling, and it seems like all you’ve done is fail in your attempts to make munee with your own business, you’ll want to pay close attention to what I’m about to reveal.

Though I may not know you personally, or even know what your business is – I can tell you this:

You’re probably spending too much time thinking about how you can sell more of your products and services.

As a result, every time you talk with someone about your business, they shy away from you.

It’s almost as if they won’t even give you the time of day.

Is this starting to sound familiar?

Would you like to know what the problem is?

Would you like to know how to fix it, and start making munee?

Alrighty – then stay with me here.

Most business owners are doing things completely backwards.

They spend all their time thinking to themselves, “How can I sell more of my products and services”?

When you’re in this mode of thinking, you end up coming across to your prospects as a salesperson.

Problem is – nobody – and I mean NOBODY likes to be sold.

In fact, I’ll go as far to say that people HATE to be sold.

So…

Here’s what you need to do.

You’ve got to structure your business in a way that gives people what they already want.

And when you do, people will be naturally attracted to you.

They’ll WANT to spend munee with you.

They’ll be clamoring to buy your products and services.

And while I’m at it, I’m gonna let you in on another little secret.

People LOVE to buy from people they like.

And they LOVE to buy repeatedly from people they like.

The reason mine and my clients businesses make so much munee is because we maintain a relationship with the people who come to us, which in turn lets them get to know and like us.

Once they know us, like us, and understand that we have their best interests at heart – they can’t help but invest in the products and services we offer.

And here’s the REALLY cool thing:

Technology makes it really easy to maintain this relationship, and we can do it in less than a couple hours a month.

If you’ve been a subscriber for any period of time, you know that I live in the sleepy little town of Arlington, Washington – which is about 60 miles north of Seattle.

Yet I have thousands and thousands of subscribers, from across the country, and around the world.

And technology allows me to communicate with all of them at the click of a button.

The fact is, it’s never been easier to make munee and have a successful business.

But…

In order to make it happen, you’ve got to do things different than the “average business owner”.

When you take what I’ve just shared to heart, you’ll be well on your way to having the kind of business you want and deserve.

Dedicated to your success,
Kevin Thompson

What’s The Breakthrough

Thursday, March 6th, 2008

After yesterday’s post, many of you have been asking me about the BIG breakthrough I discovered while attending the seminar in Virginia last week.

Some of you have been asking:

Is it a new marketing strategy?

Is it a new list building idea?

Is it a new piece of software?

Is it some new technology?

And the answer to all of the above is “no”.

But, lest you think I’m holding out on you, let me explain.

Writing about this breakthrough in an email will simply not suffice.

There’s no way I’d be able to explain it in a way that you’d understand.

That’s why I’m going to reveal this HUGE breakthrough on the next coaching call, which will be taking place next Thursday – March 13th.

If you’re not yet a client, and would like to join us, go here now
www.365DayTrial.com

After more than 3 years of helping people like yourself build massively successful businesses, I can’t remember a time when I’ve been more excited.

Make no doubt about it, the breakthrough that I’m going to reveal next Thursday will CHANGE your life… FOREVER.

Dedicated to your success,
Kevin Thompson

P.S. To become my newest client, and join us for next Thursday’s coaching call, go here www.365DayTrial.com

The Breakthrough

Wednesday, March 5th, 2008

As you know, I’ve been out of town for the last several days, attending a seminar in Reston, Virginia.

Since getting home, I’m still in awe at what happened at the event.

This particular seminar was hosted by my good friend and mentor, Michael Cage.

My goal in attending, was to come home with more strategies that would allow me to take mine, and my clients businesses to the next level.

But…

I came home with SOOOOO much more than I bargained for.

Those of you who are clients will be hearing all about it on the next coaching call, which will be taking place next Thursday.

If you’re not yet a client, and would like to join us, go here now
http://www.365DayTrial.com

And when you do, I look forward to speaking with you on the coaching call.

Dedicated to your success,
Kevin Thompson

The Least Likely Angel

Tuesday, March 4th, 2008

Several months ago my wife Lisa, and our youngest daughter Kaitlynn found themselves in a scary situation.

On this particular afternoon Lisa had just left work, picked Kaitlynn up from school, and the two of them were on their way home.

That’s when it dawned on Lisa.

She forgot to put gas in her car.

Normally this wouldn’t be a problem, but in our neck of the woods, it can be a BIG problem.

You see…

Most folks live in a suburban community.

But not us.

We live about 60 miles north of Seattle, near the sleepy little town of Arlington, Washington.

And to make mattes even more interesting, we live quite a few miles from town.

In fact, we live far enough from town, that we don’t simply drive down to the store to get a gallon of milk, or pick up a loaf of bread.

When we go to the store in town, it’s a planed event.

So…

Now that I’ve set the stage, let me tell you what happened to Lisa and Kait.

Like I mentioned, Lisa had forgot to put gas in her car.

After picking Kait up from school and almost making it home, she realizes that she’s running on fumes, and the nearest gas station is miles away.

They turn around and head back for town – the whole time, praying that they’d make it to a gas station before running out of fuel.

As soon as they get close to town, they finally begin to breathe a sigh of relief.

Lisa and Kait were sitting at the main 4-way intersection, right outside of town, waiting for the light to turn green.

The gas station was less than a mile away.

And that’s when it happened.

The car began to sputter, and it ran out of gas, right there on the highway.

Lisa tried repeatedly to start the car, with no success.

As she sat there on the highway, dead in her tracks, she saw a homeless man holding a sign – and he was walking toward the car.

Apparently he’d been standing at the corner of the intersection, but until now, neither Lisa or Kait had even noticed him.

He walked right up to the car, and began to tap on the passenger side window.

Needless to say, both Lisa and Kait were quite nervous.

Here these two girls were, out of gas, dead on the highway, and they didn’t know what to expect from the homeless man that was now peering through the window at them.

Lisa told Kait to roll down the window… just a LITTLE… so they could see what he wanted.

And when she did, the homeless man says, “sounds like you just ran out of gas”.

He then went on to say, “I’ve got a 5-gallon container of fuel in my van, and it’s right around the corner.

Let me go get it for you”.

Lisa and Kait sat their in the car, and within a couple of minutes, the gentleman was back, and he put the gas in Lisa’s car.

After doing so, Lisa asked him if he’d be willing to follow them to the gas station, so she could re-fill the gas can for him.

After doing so, she gave the man some extra money and thanked him for being so helpful.

Now…

Here’s what’s so interesting about all this.

Both Lisa and I have been living in this area for more than 20 years.

We both pass by that intersection on a regular basis.

And in that time, we have NEVER seen this man before.

In fact, we’ve never seen ANY homeless person standing at that intersection, or anywhere else in town for that matter.

And since this incident, we’ve not seen that man (or any other homeless person) standing at that intersection.

You can it fate if you want – but that would be a HUGE mistake.

I mean seriously…

In the last 20 years, we’ve never even seen a homeless person in our sleepy little town.

Then, 3 months ago – this guy shows up out of the blue, with a can of gas, at the exact moment in time that Lisa and Kait were stranded on the highway.

And since that time, we haven’t seen him, or any other homeless person again.

This was NOT fate.

This was a MIRACLE.

This least likely angel was sent to help my wife and daughter.

I’ll end this letter by saying this:

When you look back on your life, you’ll realize that you’ve had a similar experience.

You may even be able to recall many such experiences.

What most people don’t realize is that you can actually attract these kind of experiences into your life.

In fact, I do it all the time.

I also have many friends and business associates who do the same thing.

Tomorrow I’ll be showing you how we make it happen, and how you can easily do the same thing.

Dedicated to your success,
Kevin Thompson