Archive for June, 2008

Kevin Thompson For President in 2008

Thursday, June 26th, 2008

I hope you got a kick out of the video.

Now let’s have some more fun.

Cast your vote by commenting below.

Should Kevin Thompson be President in 2008?


It’s Done For You

Thursday, June 26th, 2008

Last week I got a phone call from fellow member (and client), Lee Bryant, who wanted to get something off his chest.

As you know, I always welcome feedback from you, and knowing that, Lee decided to let er rip.

And I’ve gotta say, he had a great suggestion.

Lee starts telling me that what he wants is a true “done-for-you” business, meaning that he would basically like me to hand him an automated website that was already producing income, where all he’d have to do is keep the ball rolling.

As our conversation progressed, he went on to say, “Kevin, I know you’ve got your website at – and that website has been making you a VERY nice income for many years, with virtually no effort on your part.

I want to have a website like yours, but the truth is, I’m a pretty lazy guy.

I don’t know if it’s possible or not, but…

If you could build something like that for me (a website that was already producing income), and then simply hand it off to me, I’d jump at the opportunity.

And I’ve got to imagine that a lot of your other members would be interested as well”.

After hearing what Lee had to say, I have to say that I agreed with him.

I know that many of you would LOVE to have me hand you a website that was already producing income.

A website that I would simply give to you, and as soon as I did, munee would immediately be flowing into your bank account.

Only challenge is, this would take a considerable amount of time and effort on my part.

And needless to say, and opportunity like this would not be for everyone.


Before I go any further, I need to make one thing perfectly clear.

At the moment, I’m only considering Lee’s suggestion.

Like I said, it would take a considerable amount of time and effort in order for me to make this kind of service available to you.

All I’m doing right now is finding out if Lee was right, and if you too would be interested in something like this.

Would you too like to have a done-for-you website?

A “ready to go” online business that was already producing income.

A business that, when I handed it off to you, would instantly begin putting munee into your bank account.

If so, here’s what you need to do:

Send an email to me ( and let me know by completing the brief form below.

Be sure to share any additional comments as well.

I look forward to hearing back from you.

Dedicated to your success,
Kevin Thompson

P.S. Here’s the brief form.

= = = = = = = = = = = = = = = = =

___ No Kevin, I’m not interested.

___ Yes Kevin, I’d jump at the opportunity to get a done-for-me website that would instantly begin putting munee into my bank account the moment you gave it to me.

I’d be willing to invest:

___ $3,000 – $5,000

___ $5,000 – $10,000

___ $10,000 – $15,000

___ $15,000 – $25,000

Here’s my additional comments for you Kevin:

= = = = = = = = = = = = = = = = =

The Critical Few

Wednesday, June 25th, 2008

In any business, there’s only a few “critically important” activities that will generate the bulk of your results – and your income.

I call these activities “The Critical Few”.

In my business these activities are:

1. Communicating with you and my other members (usually via email).

2. Communicating with my clients (via email, newsletters and coaching calls).

3. Marketing my business to new prospects.

That’s it.

There are ONLY 3 critical tasks in my business.

And the same is true for you and your business.

Yes, you herd me right.

There are only a handful of critically important activities in ANY business, including yours.

Yet, most business owners will spend the majority of their time focusing on all kinds of other things.

Things that won’t produce a lick of income for them.

When you think about this, and REALLY grasp the power of this concept, it allows you to look at your business in an entirely different light.

I start each and every day by completing “The Critical Few” activities for my business.

Today that included writing this email for you.

Other days it may entail making a phone call, placing a new ad, scheduling a training seminar or a coaching call or writing part of my monthly newsletter.


What’s most interesting to note is the fact that completing “The Critical Few” activities takes less than an hour of my time each day.

That’s right.

Even though these activities require such a small amount of my time, they produce the most income for my business.

So, the question you need to be asking yourself is, “What are my critical few”?

Once you’ve identified what they are, commit to doing them every day – and commit to doing them FIRST.

Dedicated to your success,
Kevin Thompson

YOU Make The Rules

Tuesday, June 24th, 2008

I’m about to talk about something that really makes me angry.

After doing what I do for almost 8 years now, and working with hundreds and hundreds of business owners, the one thing I constantly hear is…

“But Kevin, I couldn’t do business like you”.

What these folks are referring to, are the hoops I make people go through in order to become one of my clients.

A few examples include:

High barrier to entry (premium pricing).

No email consulting.

No unscheduled phone calls to our offices.

Yes, I actually make it difficult for someone to become my client, and yes, I loose out on a whole lot of munee that I could easily make.

But, by the same token, I have a business that fits into the lifestyle I want to live, and I have a group of clients who I absolutely LOVE working with.

Back when I started my first business (the cleaning and restoration company), I would accept anyone as a client.

If they were willing to pay me, I was willing to work for them.

And before I knew it, that business was completely running my life.

I was working 14-16 hours a day, and I was doing it 6 and 7 days a week.

That’s right.

My entire life revolved around that business, and let me tell you, it was a miserable existence.

Fortunately I was able to make some changes that allowed me to regain much of my time, and I’ve been sharing some of those changes with you over the last few days.

It was a valuable experience that I’ve never forgot.

When I started my 2nd business venture (the coaching and consulting business), I was very deliberate in the way I structured it.

From the very beginning, I structured this business to fit into the kind of lifestyle I wanted to live, rather than having my life revolve around my business.

Here’s some of the requirements I had for this business:

I would ONLY accept clients who were a pleasure to associate with.

I would give them massive value from my products and services.

I would have FUN with my business – meaning that I didn’t want it to feel like drudgery. I wanted my clients to know that I enjoyed helping them.

I would have complete control of my time. My business would NOT run my life. Instead, it would be a natural extension of my life.

And now – here it is, almost 8 years later, and I have the kind of business that most folks would only dream about.

Some who read this might say to themselves, “I could never do that. I could never put so many barriers in place. What you’re suggesting goes against ALL industry norms”.

And yes, this way of thinking DOES go against industry norms.

But the fact is…

YOU are the one who makes the rules in your business.

YOU decide what kind of clients you want to have.

YOU decide how your business will fit into your lifestyle.


If you don’t yet have the kind of business you want, then it’s time to make some changes.

You’ll be more profitable, more productive and more happier (yes – more happier) when you do.

To get started, Go Here Now.

Dedicated to your success,
Kevin Thompson

Afta – Afta

Wednesday, June 18th, 2008

There’s a well known movie (and the name of it completely escapes me at the moment) where one of the characters is always saying, “Afta, Afta”.

And by that he means, “We’ll worry about that later, after we finish what we’re doing right now.

While this is great advice in many circumstances, it’s NOT great advice when it comes to getting paid for your products and services.

Far too many business owners freely extend credit to their customers for 30 – 60 – 90 – 120 days and more.

Then they wonder why they’re having a challenge with finances.


As a business owner, you’re in business to make a profit.

That’s the bottom line.

Some of you may be thinking, “Wait a minute Kev, you always talk about giving value to your customers and clients”.

And yes, you do have to give massive value.

But you also need to be paid for your products and services, and you need to be paid BEFORE you deliver.

Case in point:

When I first began offering the Automatic Income System, I would let people take it for a 30-day trial – if you can imagine that.

All they had to do was give me a miniscule fee to cover the shipping and handling.

I would then send them the entire system, with no munee down.

Problem was, I was getting taken advantage of, and had to put an end to this offer… ASAP.

Far too many people were taking the 30-day trial, and refusing to pay me for the product.

Can you believe that?

Here I was, trying to help them out, only to have them rip me off.

Needless to say, I learned my lesson, and I learned it fast.

Had I kept giving away my product for free-ola, I would’ve been bankrupt in no time.

So here’s the deal:

You ALWAYS get paid – BEFORE you deliver your product or service.

Now, I understand that there may be that rare exception to the rule, but, 99% of the time, you need to insist on getting paid up front.

You’ll be amazed at what happens to your cashflow.

Dedicated to your success,
Kevin Thompson

The “Reason Why”

Wednesday, June 11th, 2008

You’ve got to give your customers a “Reason Why” they should do business with you, and do it at a premium.

For many years, one of my mentors Dan Kennedy, has positioned himself as “The No B.S. Marketing Expert”.

Anybody who’s been in business for any period of time has probably heard of Dan.

He’s a master at what he does, and as a result, he commands premium prices for his services.


What you may find interesting to know, is that Dan was charging premium prices from the very beginning – long before he had the “market demand” he has today.

The reasons for his success are many, but one of the biggies is the fact that he gives you a “Reason Why” you should do business with him.

And here it is:

When it comes to business and marketing, Dan will always give it to you straight.

He’ll always give you the No B.S. truth.

He’ll always be up front with you.

Now granted, he might ruffle a few of your feathers in the process, and he might tell you a few things that are painful to hear, but in the long run, it will all be worth it – for you, your business and your pocketbook.

As a result of Dan’s unique way of positioning himself, he now has more clients than he can handle.

After watching what Dan does, I applied this concept to my own business several years ago.

When it comes to making munee in a home internet business, I’m one of the very few people who actually do what I teach.

And this is the “Reason Why” my customers want to do business with me.

This “Reason Why” that separates me from all of my competitors.

People are sick and tired of “so-called” experts who promise them millyuns, yet deliver nothing.

They’re desperately searching for someone who’s actually made a lot of munee on the internet, and can give them a step-by-step plan for getting the same results for themselves.

That’s why my services have been so widely accepted.

No, I don’t promise millyuns.

After all, how could I?

I haven’t made a millyun in a year… YET.

But… I do know how to make a consistent, reliable and predictable $7,000 to $10,000 a month, and as a result, I’m more than qualified to show you how to do the same.

And that’s something that people can get excited about – because it’s realistic.

People look at me and think to themselves, “If a guy like Kevin can make that kind of munee from his little mold website, then I can sure as heck make that kind of munee – especially if I give people a “Reason Why” they should do business with me, and I have something a little more exciting to talk about than mold”.

And the truth is, many of my clients haven proven this statement to be true.

Take Walt Painter for example:

Walt is a 72-year old retiree from Dalton, Georgia and his little website at is now making him a cool $18,000.00 a month on auto-pilot.


Because he gives people a GREAT “Reason Why” they should do business with him.

So, let me ask you:

Do you have a GREAT “Reason Why” your customers should do business with you?

If not, let me help you come up with YOUR “Reason Why”.

Go Here now and let’s make it happen.

Dedicated to your success,
Kevin Thompson

It’s All About Price

Tuesday, June 10th, 2008

Yesterday I told you about the “10X to 100X Rule” and why it’s so important to give your customers massive value.

Today we’re going to talk about price.

And in specific, why it’s so critical that you charge premium prices and have LARGE profit margins.

Having large profit margins is what allows you to give your customers outstanding value and what I call the “WOW Experience”.

You see, most business owners are operating on such small profit margins that there’s no way they can give their customers a “WOW Experience”.

If you’re a business owner who’s struggling to make ends meet right now, you understand what ‘m talking about.

Back when I started my first business (the cleaning and restoration company) in 1996, I was only charging $39.95 to clean 2 rooms and a hall in someone’s home.

And me, being the young, inexperienced business owner that I was – didn’t even realize that I was LOSING munee on EVERY job I did.

I finally wised up, and raised my prices.

And it wasn’t no small price increase either.

I TRIPLED my prices overnight.

And over the coming year, I raised them even more.

I got to the point where I was charging three times as much as any of my competitors.


You might be thinking to yourself, “Who in the heck would pay three times as much munee”?

I’ll tell you who – everyone who wanted to hire a high-end cleaning company.

As soon as I began charging premium prices for my services, an interesting thing happened.

No longer did I find myself working in apartments and run down homes.

No siree.

I found myself working in millyun dollar homes.

And let me tell you, the people who live in these kind of homes wouldn’t dream of hiring a budget cleaning company to maintain their carpeting investment.

They paid a lot of cashola for that carpet, and now they want it maintained by a professional who will show them how to get the longest life from their investment.

Let give you another example:

I’m a member of a high-end coaching group for entrepreneurs that’s run by a gentleman named Matt Furey.

The investment to be in this group is about $1,500.00 a month.

Yes, you heard me right.

$1,500.00 a month.

Once again, you might be thinking to yourself, “Kevin, why in the world would you pay that kind of munee to be a member of a coaching group? Aren’t there cheaper groups you could belong to”?

And the answer is yes, there are cheaper groups that I could be in.


Because the monthly investment to be a member of Matt’s group is so considerable, he only attracts members who are SERIOUS players.

Members who are making stuff happen.

Members who you can REALLY learn from.

And let me tell you, the investment that Matt charges for his coaching program is a bargain.


The big takeaway for you is this.

Don’t be the “low-price” entrepreneur.

Charge premium prices.

And when you do, you’ll be able to give your customers a “WOW Experience” that will have them begging you for more.

Dedicated to your success,
Kevin Thompson

The 10X – 100X Rule

Monday, June 9th, 2008

My wife Lisa and I went out for dinner last week and had the worst experience of our life.

There’s this little Japanese restaurant near our home, and since we’d never been there before, we thought we’d give it a try.

As soon as we walked in the front door and saw how dirty the place was, our first thought was to turn around and leave.


We ignored our initial reaction and decided to give the place a fair shake.

And let me tell you, things only went downhill from there.

As we sat at the table, a waitress comes to greet us, dressed in a pair of sweat pants and a greasy t-shirt.

Not a good situation at all.

She hands us a couple menus and returns a few minutes later to take our order.

When the food arrived, it was served on mismatched plates, bowls and glasses.

As I looked at our table, it looked like the owners had visited multiple garage sales in order to supply their restaurant with dinnerware.

And yes, as you probably guessed, the food was terrible as well.

But here’s the real kicker.

When we were through eating, I hand the waitress my credit card to pay for our meal and she informs me that they accept cash only.

“You’ve got to be joking”, I think to myself.

Fortunately I had cash on me, but I couldn’t help but wonder how much of an inconvenience this would be for most folks.

Needless to say, we haven’t been back to the place, and I’ve told plenty of my friends and family about our little experience so I can save them the grief of going through a similar ordeal.

But the truth is, while this might be an extreme example, it’s not that uncommon.

These days it’s harder than ever to find a business that offers incredible customer service, much less incredible value.

One of the things I’ve always prided myself on is living by the “10X to 100X Rule”.

By that I mean that I insist on giving people 10 to 100 times the value they expect to get.

Yeah, yeah – I know this is contrary to the way most business owners think, but let me tell you…

When you continually give people more than they expect, you ALWAYS get rewarded in proportion to what you give.

If you’ve ever been on one of my training seminars or coaching calls, you know that I make it a point to over-deliver on value.

I’ve been doing this for years, and teaching my clients to do the same.

When you give people more than they expect, you automatically put the law of reciprocity into motion, and people are excited for the opportunity to do business with you.

Think I’m kidding.

Try it for yourself and you’ll discover that the “10X to 100X Rule” works every single time – without fail.

Dedicated to your success,
Kevin Thompson

Your BIG Idea

Thursday, June 5th, 2008

When it comes to making munee in a business of your own, you’ve got to have a BIG idea that you and your customers can excitedly embrace.

For example:

In my business, I teach people how to structure a home business using automated technology – that will put $5,000.00 to $10,000.00 a month into your bank account.

At first, some people would think that this would be a stretch.

That it would be difficult to accomplish.


Once someone discovers that I actually do what I teach, and that I’ve already taught countless others my tested and proven strategies, they realize that it’s easier than they ever imagined.

You see – most people mistakenly get into business with the sole intention of making the almighty buck.

And while there’s nothing wrong with making munee, In order to be REALLY successful, you’ve got to have a vision that’s bigger than that.

This vision is known as your BIG idea.

For me, the BIG idea is helping other business owners transform their lives.

Yeah, I tell my clients that I can show them how to make more munee, but when it comes right down to it – munee is not what they want.

What they want is control of their time.

What they want is peace of mind.

What they want is to make a difference.

After hearing this, you may be thinking to yourself, “Are these people off their rocker? What I want is more munee. If I had more munee, all my problems would be solved”.

I used to think that myself.

In fact, when I started my first business (the cleaning and restoration company) back in 1996, I was all about making the munee.

In fact, making munee was my #1 goal.

Yet, by the end of my first year in business, I was on the brink of disaster, and I’d done nothing but lose munee.

About that time, I was attending a seminar, when one of the speakers made a comment that would change my life forever.

Here’s what he said:

“When you help enough other people get what they want, you’ll get what you want”.

After hearing this, I immediately made a change in the way I did business.

Instead of concentrating on my goals, my wants and my desires – I began to focus on my client’s goals – on THEIR needs, on THEIR wants and on THEIR desires.

And that’s when an amazing thing happened.

My business began to flourish.


The question you need to ask yourself is this…

“If munee weren’t an issue, and I could be doing ANYTHING that I wanted to be doing with my time – what would I be doing”?

How do I see myself interacting with other people?

How do I see myself having a positive impact on their lives?

How do I see myself getting great satisfaction from helping others?

Once you have the answer to these questions, you will have discovered your BIG idea.

And once you have your BIG idea, nothing will be able to stop you from making munee with it.

Dedicated to your success,
Kevin Thompson

Tired Of Stupid Mistakes?

Tuesday, June 3rd, 2008

When I think back to early 96 when I started my first business, and look at all the stupid mistakes I made, it really makes me cringe.

I used to do stuff like:

Rent lame mailing lists.

Copy my competitors.

Be the “cheap price” option.

Looking back on all this, it’s no wonder that I struggled so much, trying to make ends meet.

The other day I was looking through my file cabinet when I found some of my old ads.

And let me tell you, it sure did bring back some ugly memories.

I found this one ad that cost me $2,500.00 bucks – and it didn’t make me a penny.

Knowing what I know now, I immediately understand why the ad bombed.

I’d made a critical mistake, and the funny thing is, I see other business owners making this same mistake all the time.

When you’re desperate to make a buck in your business, it causes you to do some crazy stuff.

I oughta know, cause I’ve done it all – and tried it all.

But hey, at least I tried.

I didn’t have the guidance I needed, but I was determined to keep moving forward.

I refused to give up, and as a result, I finally cracked the code to making the big bucks.

When I look at where I’ve come from, and what my business is like now, things are a LOT different.

I’m not making any more of those stupid mistakes.

And more importantly, I’ve learned the art of “leapfrogging”.

“Leapfrogging” is when you get guidance from someone who’s already been there, done that, and accomplished the very thing that you want to accomplish.

And that’s the BIG secret.

You see…

There’s plenty of schmucks out there who don’t seem to have a problem selling their “so called” business knowledge.

But, once you get a close look at what they’re offering, it becomes clear that they don’t have any real world experience.

It’s obvious that they’ve never used (or profited from) the BS strategies they’re selling.

If you’ve been ripped off by one of these idiots, don’t feel bad.

It happens to all of us.

Heck, it’s happened to me on many occasions.

But after awhile, you start to wise up.

After awhile you’re able to spot the fakes from the real deals.

And if you’re like me, when you find someone who’s the REAL DEAL, you take advantage of everything they have to offer.

Because when you do, you get to “leapfrog” past all those embarrassing mistakes and get right to the good stuff.

To start “leapfrogging” so you can get to the good stuff, Go Here now.

Dedicated to your success,
Kevin Thompson