Archive for October, 2008

She Made False Assumptions

Friday, October 31st, 2008

Yesterday I shared a VERY interesting story that explained out tax system in beer dollars.

After doing so, I got some feedback from a member who made false assumptions about my motivation for sharing with you.

As you can see, she even went so far to accuse me of having hidden motives.

Dear Kevin,

I normally enjoy your daily wisdom… I mean I subscribed to your system to get a daily dose of advice concerning building wealth.

What I did not sign up for is the thinly veiled attempt to get me to vote for John McCain.

It is kind of like going to church on Sunday to worship the Lord, and then have my pastor tell the congregation that a vote for Obama will be the end of our great nation her morals.

Kevin, I go to church to worship, not to decide on my political views.

On those, I can make up my own mind.

In the future, stick to business advice… or at least put your endorsement for John McCain in black and white versus the shady grey story you sent to your readers.

Elizabeth Herndon

What’s so interesting about this is that I’m not for McCain or Obama.

In fact – because I am an absentee voter, my ballot has already been cast, and I voted for neither of them.

Wanna know who I voted for?

I voted for me.

You see, there’s one thing I’ve discovered over the years, and it’s this – we can not count on government to take care of us.

And if we do, we’ll be sorely disappointed.

When it comes to our well being, and the livelihood of our families, we’ve got to take a stand for ourselves.

We’ve got to take personal responsibility.

We’ve got to take matters into our own hands.

If we’re not where we want to be in life, it’s our own fault.

We have no one to blame but ourselves.

Yes, I know that may sound harsh, but it’s the truth.

There are many who prefer to blame others for their lot in life.

They blame their employer, the economy, the politicians, etc, etc, etc.


People who are successful refuse to play the “blame game”.

Now, I’m not suggesting that life is always a bed of roses. Far from it.

In my own life and business, curve balls are thrown my way on a regular basis.

But I’ve become very adept at dealing with them.

And yes, sometimes I need outside help, and that’s why I insist on having a handful of outside mentors that I can call on when needed.

These mentors are people whom I greatly value their advice and input.

They have already been there, and done that.

They have been on the road to success longer than me, and have knowledge that I don’t yet possess.

But… they’re more than willing to share that knowledge with me when I need it.

And the same is true of me.

I love sharing my knowledge with you.

I love to see you take the resources, tools and strategies I provide, and use them to change your life for the better.

I love to hear the stories of how your life has dramatically changed for the better, simply because our paths have crossed.

The video I’ve been hosting this week is a perfect example of this.

It’s titled, “How To Have A Lifestyle Business That Pays You $10,000.00 A Month… Even During A Recession”.

871 people have watched this video over the last 3 days, and let me tell you – lives have been changed.

Many of you also made the decision to take the next step.

To take matters into your own hands.

To take charge of your own life.

And I applaud you for that.

But, for those of you who may be procrastinating, let me warn you that the cost is high.

The video and the resource will be coming down today.

To make a difference for yourself, for your family, and for your future – Go here Now

Dedicated to your success,
Kevin Thompson

P.S. Like I said, if you want to see the resource before it comes down tomorrow, you must
Go Here Now.

Our Big Parenting Mistake

Thursday, October 23rd, 2008

Yesterday I told you that Lisa and I went to Phoenix last week, as I was scheduled to speak to over 500 industry professionals at Joe Polish’s Rich Cleaner Conference.

I also told you that we took Brock along with us.

What I didn’t tell you was that we were completely unprepared for what would happen.

The last time we took Brock on a trip like this was when he was 3 months old, and everything went great.


Now that he’s 6 months old, things are a little bit different.

We were in Phoenix for 6 days, and by day 2 of our journey, Brock was getting bored, restless, and needing a whole lot of personal attention.

You see, when we’re at home, he has all kinds of toys to entertain him.

He also has a bouncer, a walker and a swing, which he makes full use of on a daily basis.

And now, being put in a position where he was without these luxuries, he was NOT a happy camper.

Lisa ended up having to carry him for almost the entire week, and as you can imagine, this really took its toll on her body.

Especially since Brock has been growing so much.

And just in case you’re wondering, no, we didn’t even think to take a stroller with us either.

How crazy is THAT.

For me, being a first time parent is full of surprises, and yes, I’ve been making plenty of mistakes as a new dad.

I thank God for Lisa on a daily basis.

Since she’s already raised 4 kids, she’s much more versed in this whole parenting role than I am, which is a HUGE blessing to me.

But even at that, Kaitlynn (the youngest) is getting ready to turn 16, so it’s been awhile since Lisa had babies running around, so she re-learning a lot of things herself.

Sometimes I get frustrated with myself for all the parenting mistakes I make, and I have to remember that this is a learning process, and making mistakes is the way we learn.

This is a lesson I discovered years ago in my business as well.

While most business owners think that making mistakes is a bad thing, I understand that mistakes are actually a GOOD thing – as long as we learn from those mistakes.

Fortunately for me, I also discovered that the best way to avoid most mistakes is to find a mentor who’s already been there and done that.

As I mentioned yesterday, I’ve been putting together a brand new video for you, and let me tell you, this is something that you won’t want to miss.

I don’t know where you’re at in your life right now…

You might be afraid of what you hear in the media.

You might be wondering about the security of your own job.

You might be losing major coin in the stock market.


Maybe things aren’t so bad for you right now, but you’re hearing so much doom and gloom in the media out there that you’re concerned that things might get rough in the coming months or years, and you want to know what you can do about it starting right now.

Either way, this new video is going to be just the ticket you’ve been looking for, and I can’t wait to share it with you.

Be sure to watch for my upcoming announcement.

I’ll let you know as soon as it’s ready.

Dedicated to your success,
Kevin Thompson

What’s Your Story?

Wednesday, October 22nd, 2008

Last Wednesday Lisa and I went to Phoenix for the week, and we took Brock with us.

That’s a story in itself, but it’s a story for another day.

I was scheduled to speak at Joe Polish’s Rich Cleaner Conference and share some of my most successful marketing strategies with the 500+ people in attendance.

It was a humbling experience to say the least.

I can’t tell you how gratifying it was for the opportunity to have such a profound impact on so many lives.

As soon as I walked off the stage, I was greeted by countless people who wanted to thank me for making such a difference in their lives and giving them so many valuable tools to grow their businesses.

And if that weren’t enough, 23 people have sent me emails since the event.

In fact, here’s one that just came in this morning:

Hi Kevin,

You’re an incredible guy and I thank you for being so real. I would like to get more information on what you do. I’d like to get my daughter hooked up with your system. She is a net/computer junkie and can’t stand to have a punch a clock job. So, being the enabling father I am, this may be just what she needs in order to experience the freedom of self employment.

Also, I’m looking to start a project of my own, and would love it if you could spend sometime with me discussing web strategies where to start and the like. Basically I know nothing and respect you and your advice.

You and I chatted by the coffee bar. I’ve attached a photo so you’ll remember who I am, as I know you talked with many people last week. Being a fisherman yourself, I thought you would appreciate this one. You have to admit a 7lb trout is pretty cool.

I count it a privilege to have had the chance to meet you face to face. I’m also sure you are busy with family and work, so thank you in advance for taking time out to share with us at Joe’s seminar.

God bless,

Philip Bennett

What’s interesting to note about Phil’s email (as well as the many others I’ve received) is that I made a connection with him.

And as a result, he now wants to invest in my products and services.


Here’s what’s even MORE interesting.

I didn’t even talk about my products at Joe’s seminar.

I simply shared my story, and some of my marketing strategies.

Once again, this proves my point.

People don’t care about you, or what you’re selling, until they know that you’re a genuine person, who truly cares about them.

Once they know this, they’ll beat a path to your door.

They’ll be automatically attracted to you, and yes, they’ll want to invest in the products and services that you have to offer.

And make no doubt about it, in the current economic climate, this is more important than ever.

You MUST be able to create a powerful connection with people, and the way you do this is by sharing your story, being yourself, and letting your potential customer know that you empathize with them.

When you connect with people on a deeply emotional level and give them what they naturally want to buy, you won’t be able to stop the flow of munee – even if you wanted to.

I’m almost finished with a brand new video that’s going to show you how I do this, and how you can easily do the same.

This video will be released within the next week, so be sure to keep your eyes peeled for the big announcement.

Dedicated to your success,
Kevin Thompson

Flying Over Iraq

Tuesday, October 14th, 2008

On Monday – October 6th, I received an email from a Naval Pilot who’s spent more time flying over Iraq than he cares to remember.

Needless to say, he’s looking for a better way to provide for his family.

Pay close attention to his story, as well as my advice to him.

You’re gonna find it compelling to say the least.

Dear Kevin,

I was sitting front row at Matt Furey’s 4 Hour Workday Seminar, dressed in a blue suit and I was moved by your story.

I work for the Navy and I have four children.

At any moment I can be whisked away and all of a sudden “daddy’s gone”.

My children ask where I went to, and my wife just says “he is in the airplane” and they nod, “ooh, the airplane.”

Of course when I’m gone the kids act up so my wife has to worry about that on top of the ever present, though perhaps submerged and suppressed thought that I may not come back.

I never mention this to anyone because few people understand, and more importantly no one cares.

Hey, I signed on the dotted line so I am NOT complaining, I am simply calling them like I see them.

I was very moved by your story. I thought it was candid and honest.

Also it’s obvious that you have mastered the skills and abilities necessary to succeed on the internet.

As you know, every 2-3 years we are up for orders in the military.

Lately instead of having all these great tours to see the world, it is about dodging bullets.

I’ve been to the desert four times and have had my fill for a lifetime with the idea of flying over Iraq.

I would like to change my life so I do not depend on the Navy financially and can chart my own course and give my family some stability.

I know I have a technical knowledge in the area of fitness and recognize I have no experience running businesses on, or off of the Internet.

Your presentation showed your successes, as well as your willingness to help others.

Man to man, can you help me out so I can have more free time to be with my family, take control of my financial future and not have to depend on the Navy to support my family?

Very respectfully,Eric Guttmann

Hi Eric,

Thanks much for the email.

I have to say, it was VERY humbling to receive your comments.

After reading what you had to say, I immediately called my wife Lisa into the office so I could share it with her.

As I read your email to her, I got so emotional, that I had to pause before I could finish reading it to her.

I will tell you this:

It’s my belief that people DO care about what you do, and the fact that you put your life on the line on a regular basis, in service to our country.

And to think that you have 4 children and a wife who dearly love you and miss you when you’re gone is an incredible blessing.

As soon as I read the opening statement in your email (I was sitting front row at Matt’s 4 Hour Workday Seminar, dressed in a blue suit) I immediately knew who you were.

I remember when you stood up and shared some of your story with the audience, and how moved I was by YOUR story.

And now that you’ve shared more of it with me, I’m moved even more.

Like my story of fishing in Alaska, you too have an incredible story, and it can be used to have a HUGE impact on other people.

I’m looking forward to helping you develop it, so you can have the kind of business, and the kind of lifestyle that you want.


Last Thursday, I hosted the monthly coaching calls for my members, and I shared Eric’s email with them.

After doing so, it sparked one of the most intense conversations I’ve ever seen.

If you were on the line, you know what I’m talking about.

For 3 days afterwards, I received countless emails from clients, telling me that this was the best coaching call… EVER.

After re-listening to the recording yesterday, I agreed with them.

And now, for the first time ever, I’m going to give you the opportunity to get a copy of this recording for yourself.

When you take the Automatic Income System for a 365-Day Trial, I’m going to throw in the recording of last week’s coaching call at no charge.


This offer is only available until 5pm today.

Go Here Now to claim your 365-Day Trial, and your PHREE recording.

Dedicated to your success,
Kevin Thompson

A Lesson In Premium Pricing

Monday, October 6th, 2008

Earlier this year, on August 23rd, I was in Tampa, Florida for Matt Furey’s Mastermind Meeting.

One of the things Matt offers at these meeting is something called a “hotseat”.

A “hotseat” is where Matt brings you up on stage with him, in front of the entire audience, and you get to ask him how to overcome your biggest business challenge.

At which time Matt and the rest of the group will single-handedly tell you precisely what you need to do.

And let me tell you, sometimes these “hotseats” can be REALLY uncomfortable.

After all, you’re being put on the spot, right in front of God, Matt and everyone else in the audience.


If you’re open to constructive criticism, it can be one of the most valuable experiences of your life.

You’ll come away, knowing exactly what changes you need to make in your business.

And many times, these changes will lead to dramatic increases in your income.

This is exactly what happened to me on August 23rd.

Matt had chosen me for the “hotseat”.

I went up to the stage, sat in the chair that was waiting for me, and Matt asks me, “So Kev, what’s your biggest business challenge at the moment”?

I immediately began telling him about my coaching program.

I said, “Matt, I’ve been offering my Automatic Income Mastery Coaching Program for several years now.

In that time, I’ve seen many of the members increase their incomes dramatically.

Anyone who sticks with the program and does what I show them, ALWAYS gets incredible results.

Their income skyrockets.

They get to take more time off.

They have more fun with their business than they ever imagined.

They get great satisfaction from using their business to help other people.

I mean, the list goes on, and on, and on.

But here’s my challenge – like I said, the people who stay in my coaching program, and do what I show them always get incredible results.


There’s a fair amount of people who don’t stay in the program beyond the 3-month trial period.

Or, they stay in for a month or two, and then drop out.

I always hate to see people give up like this, because I know what they could accomplish, if only they’d stick with it.

So, I guess my question is this, how can I impress upon these people the value of staying in the coaching program”?

After hearing this, Matt then asks me, “What’s the investment for your coaching program”?

To which I reply, “Well, after the 3-month trial period, it’s $97 a month, and they can cancel anytime”.

Matt then says, “THAT’S the problem.

For crying out loud Kevin, you give your members 2 regularly scheduled coaching calls every month, you give them a subscription to your monthly newsletter, they get 24 hour access to your members forum, and they get a ton of other stuff as well.

Not to mention the fact that you host a huge number of bonus training events for your members as well.

$97 is WAY too cheap, and that’s the reason people drop out of your coaching program.

They don’t put enough value on it.

You need to raise the investment, and you need to raise it dramatically”.

Needless to say, it was a little bit painful for me to hear this, but I have to admit, I was curious as to what he was thinking, so I asked him, “How much should I raise the investment”?

“You need to increase the investment for your coaching program to a minimum of $397 a month”.

Now, most people would be in shock by such a statement.

But I’ve been in Matt’s Mastermind Group since 2003, so I wasn’t as shocked by his statement as most folks probably were.

I came back home from that meeting and immediately did what Matt told me to do.

I increased the investment for the Automatic Income Mastery Coaching Program to $397.

And guess what happened.

Just like Matt promised, people are placing MUCH more value on the program, and as a result, they’re getting even BETTER results.

After seeing this, it got me thinking about my own experience.

I too have been involved in many coaching programs over the years.

I’m currently involved in three of them.

One runs me 10K a year, one runs me 25K a year, and the other (Matt Furey’s Manhattan Mastermind) runs me $75K a year.

I’m a living proof that the more one invests in something, the more they value it.

And let me tell you, my investment in each one of these groups comes back to me MANY times over.

Not only that – as one of my coaching group members, you become the direct beneficiary of the things I discover in these other programs.

In essence, you’re getting $110K a year (my investment) worth of knowledge, strategies, tools and resources – for next to NOTHING.

I realize that at this point, you’re pretty curious about the Automatic Income Mastery Coaching Program, and you’re probably even MORE curious about the PHREE Trial.

Yes, you do get a 3-month PHREE Trial in the coaching program when you invest in the Automatic Income System.

To find out more, Go Here Now.

I’m accepting a limited number of new members.

Dedicated to your success,
Kevin Thompson

It’s Not Expensive, You’re Too Cheap

Thursday, October 2nd, 2008

I got an email yesterday from my good friend Tim Black with the very same subject line – “It’s Not Expensive, You’re Too Cheap”.

Needless to say, it got my attention, and I had to open it immediately.


I’ve known Tim for quite awhile now, and he knows that I’m not cheap.

And though I knew he’d never call me cheap, I had to find out what his email was all about.

After opening it, I discovered that he was talking about a slogan that he saw on the side of a truck.

Apparently, there’s a beer that’s called Arrogant Bastard Beer, and their slogan is “It’s Not Expensive, You’re Too Cheap”.

What’s even more interesting is the fact that this beer sells for $10 bucks a bottle.

After reading Tim’s email, it reminded me of a seminar I attended a couple years ago, where Dan Kennedy was talking about businesses that do premium pricing for their products and services.

As examples he talked about:

A company that sells dog beds for $899.00 – $1,299.00.

A mattress company that sells mattresses for $49,500.00 – yes you read that right.

A company that sells time shares for $445,000.00, which then allows you to pay them annual dues of $29,500.00, which then allows you to pay them $400.00 – $500.00 a night to stay at their properties.

Dan went on to say that most business owners err on the side of pricing their products and services too cheap.

Too many business owners are afraid to charge premium prices, and this is a HUGE mistake.

Most business owners mistakenly believe that their customers make buying decisions based solely on price.

But the fact of the matter is, only 5% of the entire population buys solely on price.

The other 95% of us make buying decisions by looking at other factors, such as convenience, speed of result, satisfaction with purchase and pride in spending to name a few.

And yes, pride of spending is a biggie.

There’s a good percentage of the population who take pride in paying premium prices for almost everything they buy.

I recently made a discovery in my own business that proves this very point, and I’ll be revealing that discovery to you tomorrow.

Meanwhile, the big take-away for you today is this:

Don’t underestimate your ability to offer your products and services at premium prices.

People are willing to pay a LOT more than you think, as long as they’re getting good value for their investment.

If you’ve got an online business, or want to start an online business, and want to start charging premium prices, Click Here Now.

Dedicated to your success,
Kevin Thompson

Take It With A Grain Of Pepper

Wednesday, October 1st, 2008

Every time we turn on the boob tube, the media is telling us that economy is going down the toilet.

They want us to be in a state of shock and panic, believing that what they’re telling us is the truth.

They want you and I to crawl into our cave and wait out the storm.


What they ain’t telling you is this:

There are PLENTY of people making MAJOR hay right now.

That’s right.

There are many of us who take what the media says with a grain of pepper.


Because we’re in control of our own destiny.

We’re in control of our own lives.

We’re in control of our own financial situation.

The media is NOT.

And the funny thing is – it doesn’t matter whether the economy is booming or not.

You will always hear people whining and moaning about how bad things are, how they can never get ahead, and how they can never catch a break.

But the fact is, it ain’t the state of the economy that causes people to think this way.

People like this bemoan their lot in life even when the economy is booming.

Your lot in life is determined not by the state of the economy, but by the “state of your mind”.

I learned this lesson a long time ago from my mentor Matt Furey, and let me tell you, it’s one I’ve NEVER forgot.

Yesterday, I told you that September 2008 was going to be my best month EVER.

And the reason for that is because I believed that it would be – even in spite of what we hear on the boob tube.

Let me give you an example of what I’m talking about.

When it comes to having a business online, many people immediately say, “I could never do that. For crying out loud, I don’t even know how to set up a website. Not only that, technology scares me”.

By saying this, you’ve immediately set yourself up for failure.

The “state of your mind” is telling you that you can’t be successful.

I used to be this way myself, and I can assure you that nothing good ever came of it.

Now days, whenever I want to accomplish something, my mind immediately goes to work and I ask myself, “How can I find the people or resources that will allow me to reach my intended goal”?


If you’ve dreamt of having an online business like mine, but up until now you mistakenly believed that setting up your own website is hard, allow me to open your eyes.

My good friend Jenny Hong (who I met through Matt Furey) has written a report titled, Easy Web Design 101 – For Beginners And Newbies ONLY.

You can get your copy at no charge by going here

Once you’ve got this report in your hot little hands, your “state of mind” is going to change dramatically.

If you thought that having your own website would be hard – think again.

If you thought technology was scary – think again.

If you thought you could never do something like this – think again.

Once you see this report, you’ll be on your way.

And more importantly, you’ll finally start to understand why people like me don’t give a rip about what the media is telling us on the boob tube.

Get your copy for no charge by going here now

Dedicated to your success,
Kevin Thompson