Lisa and I spent the evening of Friday – December 19th doing some Christmas shopping, and we were completely unprepared for what would happen on our way home.
We were heading south on I-5, coming back home from Mount Vernon.
Because the freeway was covered with snow and ice, most folks, myself included, were traveling between 10-15 miles an hour.
It seems like there’s always some joker who wants to push the limit, and this night was no exception.
As I was traveling in the slow lane, this little S-10 pickup passes me in the fast lane, doing about 40 miles an hour.
While I didn’t say anything to Lisa, I remember thinking to myself, “This guy is an accident waiting to happen”.
Then – just a few seconds later – IT HAPPENED.
The guy looses control of his truck on the ice and immediately goes into a couple of 360’s on the freeway.
And let me tell you, it’s a pretty sobering experience when you’re heading down the freeway, and you see a couple headlights staring you in the face.
Lisa immediately screamed, “OH MY GOSH KEVIN, SLOW DOWN”.
Little did she know that I saw what was happening, and already had my foot feathering the brake and looking for a way to avoid plowing into the S-10.
Only thing was, I knew I couldn’t hit the brake too hard, or we’d find ourselves in a spin, and that would not be a good thing.
As it turned out, I was able to slow down, move to the right, and avoid hitting the guy.
I came to a stop on the freeway, right next to the driver, who was no stopped as well, now facing north in the southbound lanes of I-5.
Within a second or so, he regained his composure (though he probably had to clean his pants later).
He got his truck turned around and headed back on his merry way.
Only this time, he kept his speed at 10 miles an hour – instead of the 40 miles an hour he’d been doing just a minute or so earlier.
Later that weekend, as I was recounting this adventure to friend, it immediately made me think about business owners, and how they react the same way.
Like I mentioned in my last email, most business owners can do well for themselves when things are going well.
But – as soon as a curve ball is thrown their way, they don’t know what to do.
I promised to give you a specific example of this, and that’s exactly what I’m going to do right now.
A fellow member of a mastermind group I’m in – recently had this happen to him.
His business had been doing very well, and he was making plenty of munee.
With all that’s happened in the economy over the last year or so, his business hit the skids.
What once was a thriving venture, was now going under.
And let me tell you, this guy was at his wits end.
Fortunately, the leader of this mastermind group was able to slap this guy upside the head and say, “Look, here’s all you need to do”.
Because our group leader was NOT emotionally attached to this gentleman’s business, he was able to look at things objectively, and lay out a step-by-step game plan to get things back on track for him.
When he followed the advice given, he was able to fine-tune and make the needed adjustments, and now he’s doing even better than he was before.
Here’s the critical point that you’ve got to understand:
When things start going bad…
When your world starts caving in…
When nothing seems to be going right…
It’s virtually impossible for you to think straight.
You end up on the rebound, making bad decisions that compound things, and make them worse.
That’s why it’s SO IMPORTANT that you have a coach who can be impartial and look at things objectively.
Who can bring some sanity to the table.
Who can slap you upside the head if need be, and say, “Calm down. Here’s a game plan to get you through this”.
Who can get you back on top.
If it weren’t for our coach, I can only imagine where this guy would be right now.
Entirely too many people think they can figure things out for themselves, yet the truth of the matter is, this is far too costly – and far too time consuming.
In my own business, 2008 has been a banner year.
In fact, it’s been my best year ever – BY FAR.
Yet I can assure you that would not be the case if it weren’t for my own coaches.
The same is true of those who are fortunate enough to have me as a coach.
They too are having great success, yet left to their own devices, this would NOT be the case.
And no, I don’t say that to brag or boast, but simply to state a fact.
EVERY successful business owner has a coach, and the MOST successful ones have multiple coaches.
If you’re serious about making 2009 your year, then stay tuned.
I want to wish you and your family a very Happy New Year, and look forward to having a HUGE hand in your success in 2009.
Dedicated to your success,