Archive for September, 2009

Lisa’s Pregnant

Tuesday, September 29th, 2009

Yes, you read that right.

I’m making the formal announcement.

Lisa’s pregnant, and she’s due on March 21st of 2010.

We don’t yet know whether it’s a boy or girl (will be sure to let you know as soon as we find out), but either way – Brocks going to have a brother or sister his age to grow up with.

And yes, we’ll be sure to send 3D photos, as soon as we get them.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

P.S. If you’d like to share your comments, feel free to do so below.

How To Build A List

Monday, September 21st, 2009

If you want to build a HUGE list of hyper-responsive customers, the first thing you’ve gotta do is offer them something of value.

I’m continually amazed at how few people get this.

By providing value to others first you accomplish 3 things.

1. You build reciprocity – by giving to others first, they will naturally want to reciprocate.

2. You build credibility – and let people know that you’re an expert on your topic.

3. You begin the relationship on the right foot – and that’s what we’re really doing, is forming a long-term relationship with the people who come to us.

I recently had a consultation with a client who told me that her website wasn’t working very well.

Whenever I hear such a thing, I immediately ask, “What are your numbers”?

I want to know how many visitors you’re getting, how many of those visitors are converting into leads, and how many of those leads are converting into immediate sales.

After getting the numbers from this client, we discovered that her website was working well.

In fact, it was working VERY well.

She was getting almost 4% conversion from lead to sale, which is incredible.

So…

Why did she think her website wasn’t working well?

I’ll tell you why.

Because she was losing munee.

It cost her more to make the sale than she was making from said sale.

The good news is, this situation is easily fixable, and I told her exactly how to remedy it.

And that’s not all – because I had even more good news for her.

She was doing an incredible job of converting her site visitors into leads.

Because she was offering something of great value, an extremely high percentage of the people who visited the site gave her their contact information (name and email), in exchange for what she was offering.

And though they didn’t buy from her immediately, many of them will do so in the near future.

But…

She’s got to give them a reason to do so.

All she’s got to do is continue to build on the relationship she’s started, continue to provide these people with value, and continue to give them opportunities to invest in what she has to offer.

And here’s the other big strategy I gave her.

I told her to contact these people (her leads) and ask them how she could further help them.

And let me tell you, this strategy alone will pay HUGE dividends.

In today’s new economy, people are dying to tell us how we can better serve them.

When we respond to their request, and give them what they want, they’ll gladly invest in what we have to offer.

Once you understand this, building a huge, hyper-responsive list becomes child’s play.

And your list is going to LOVE you.

You’ll be the hero in their eyes, and they’ll repeatedly thank you for all you do to help them.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

P.S. I’ll be attending a seminar in Phoenix for the rest of this week, but may send a few highlights from the big event.

The Truth About Social Networking

Friday, September 18th, 2009

Here’s the truth about social networking, and it’s probably not what you thought it was gonna be.

To start with, social networking sites, like Twitter and Facebook, are simply tools.

That’s all they are.

They are NOT meant to be the end all – be all marketing strategy.

If you’ve been trying to use them as such, I’m preaching to the choir, because you haven’t made a penny using them for this purpose.

In fact, if you’ve been using social media tools to try and “sell… sell… sell” your products or services, you’ve most likely been making a lot of people angry.

But…

That being said, when used correctly, these social networking tools can be an invaluable resource.

And that’s the key word – CORRECTLY.

Here’s the two-step process:

1. Meet people through these social networking sites

2. Compel them to go to your own site, where you can collect their contact information, and start building a relationship

I’ve said this before, and I’ll say it again:

Nobody cares you, me, or the products we’re selling – UNTIL they know that we understand them, can empathize with them, care about them, and are more than qualified to help them.

And let me tell you, sending out a few short tweets, or updating your Facebook page ain’t gonna make the grade.

Sure, that’s part of it, but it ain’t the whole picture.

And – if you’re making the mistake of constantly pitching stuff in your tweets and Facebook pages, you’re doing major damage.

You might want to analyze your strategy and regroup.

Your goal in using these tools is to create curiosity, be entertaining, and be helpful – that’s it.

By doing so, people will naturally want to know more about you.

They’ll take it upon themselves to find your blog, your products, etc.

And that’s exactly what you want them to do.

You want to have them “feel” like they found you.

In so doing, you will have positioned yourself correctly, and people will then be more inclined to invest in what you have to offer.

While I’m at it, allow me to share another experience.

When I started my cleaning and restoration business back in 1996, I tried everything I could think of, in order to get new clients.

I even went door-to-door, dropping fliers on front porches.

What a nightmare that was.

But…

Once I finally started figuring things out, I was able to put automated systems in place, that brought clients to me.

That’s right – clients would come to me, and they’d do so on their own accord.

No longer did I feel like I was begging people for their business.

Because I had automated in systems in place, people came to me, and they were grateful for the opportunity to become my client.

So, in closing, your job in using these social media tools is to attract people to you.

To dangle the carrot so to speak.

And once they’ve raised their hand, by giving you their contact information, you now begin building the relationship.

And… just in case you’re thinking to yourself, “How do I build the relationship with these people”?

All you gotta do is watch how I do it.

It’s that simple.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

Is Social Networking B.S.?

Thursday, September 17th, 2009

Here’s a short, but extremely controversial video that talks about social networking.

After watching it, leave your comments below.

If enough of you take the time to give me your honest feedback…

I’ll be back tomorrow to share some my some of my own personal experiences and thoughts on the subject.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

The Google Wizard

Monday, September 14th, 2009

In early 2004 I was in Tampa Florida attending a seminar.

While there, I had the opportunity to meet this guy named Perry Marshall

After talking with him, I find out that he’d been studying and digging deep into this thing called Google AdWords.

At the time, I didn’t know much about Google AdWords.

Sure, I’d heard of it, but like the rest of the world, I had no idea what it was all about – or how I could use it.

But Perry on the other hand – he was FIRED UP about it.

The more he studied Google AdWords…

The more he discovered about Google AdWords …

The more excited he got.

When he told me that he’d documented all his discoveries, and had compiled them into a resource called “The Definitive Guide To Google AdWords”, I had to have a copy.

I had to find out what this Google thing was all about.

I had to find out why Perry was so fired up.

And though I didn’t know it at the time, I was the VERY FIRST person to invest in the now world famous, “The Definitive Guide To Google AdWords”.

Imagine that, I was Perry Marshall’s very first client.

Now that’s something to brag about.

After getting home from that trip, I too began digging into this Google AdWords program, and with Perry’s help, I started getting some incredible results.

And I found out that Google’s claim was true.

You really could spend $5 and have targeted traffic coming to your website in a matter of minutes.

That was early 2004.

Let’s fast forward to September 2009.

Because things have changed dramatically for me, for Perry, for Google and everyone who uses the AdWords program.

Perry Marshall has now become known worldwide as “The Google AdWords Wizard”.

His books on Google Advertising are the most popular in the world.

He’s referenced across the Internet and by The Washington Post, USA Today, The Chicago Tribune and Entrepreneur Magazine.

To date, he’s helped over 100,000 Google Advertisers save billions of dollars in Adwords stupidity tax.

Those users now generate over half a billion clicks per month!

And I’m proud to be the very first one of them.

Since my modest beginnings, using Perry’s methods to attract targeted traffic to my original website at GetMoldSolutions.com, I continue to use, benefit and profit immensely from all the strategies he taught me.

Yes, things have certainly changed since the two of us first met.

If you’ve been with me for any period of time, you’ve heard me talk about Perry on countless occasions.

His name comes up regularly in my emails, monthly newsletters and Mastery Group coaching calls.

And now you can understand why.

So you can imagine how humbling it was when Perry recently calls and asks me to do an interview with him.

As it turns out, he’s updating “The Definitive Guide To Google Adwords” and making it ALL NEW for 2010.

He wanted me to share my successes so he could include them with this update.

Like I said, it was incredibly humbling.

And now, I get the opportunity to personally introduce you to my friend, my mentor, and the Google AdWords Wizard – Mr. Perry Marshall

The link above will take you to a personal video message from Perry where he’ll tell you all about what’s new for 2010.

And…

You can also win a $7,276.00 consulting package with him.

Check it out now by Going Here

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

I Knew It

Friday, September 11th, 2009

Over the last 7 weeks, I’ve had the opportunity to introduce you to some incredible people who have given great value.

A few include:

Garrett Gunderson – best selling author of “Killing Sacred Cows”

Michael Cage – who taught me the art of teleseminars

Leslie Householder – best selling author of “The Jackrabbit Factor”

Phillip Tirone – creator of “7 Steps To A 720 Credit Score”

Rich Christiansen – best selling author of “Bootstrap Business”

Dr. Bill Stillwell – who showed you how to live to be 100

Every one of these events got HUGE responses.

Heck – 641 of you registered for Dr. Bill’s event alone.

In the process of introducing you to these people, it confirmed something that I’ve believed for quite some time now.

I spoke with my clients about this yesterday, on our regular monthly coaching calls, and they wholeheartedly agreed with me.

This is such a big deal, that I wanted to let you in on the discussion as well.

So here we go.

When it comes to business, there are 3 types of capital.

Most people mistakenly think that there’s only one type – financial capital.

And the fact is, of the 3 types, financial capital is the least valuable.

The other two capitals are mental capital, and relationship capital.

And let me tell you, these two capitals are FAR more valuable.

When you combine mental capital with relationship capital, you end up with financial capital as natural byproduct.

I’ve proven this over the last 7 weeks, by introducing you to all these incredible people.

Because I already knew each of them personally, we had “Relationship Capital”.

When I introduced you to them, they shared their knowledge, and as they did, you became the beneficiary of their “Mental Capital”.

In doing so, some of you saw the value in what they had to offer, and decided that you wanted to invest more in their knowledge.

And at that moment – “Financial Capital” was created.

It’s important to note that we did NOT start this process with any financial capital.

We merely combined relationship capital and mental capital, and as a result, financial capital was created.

So…

Here’ the big lesson.

If you want to have more – you must give more.

And you must give more FIRST.

This is a natural law that can NOT be avoided.

Those who always try to take, with out giving back, or without giving value first, are doomed for failure.

But, when you give value to others first, you’ll be compensated very well for doing so.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”