Archive for June, 2010

A Cliffhanger From The Past

Tuesday, June 29th, 2010

As you probably know, our daughter Elliana was born on March 24th.

And she was born with a bacterial infection, which meant that she was admitted to pediatrics for a week, so the doctors could keep an eye on her.

As soon as we found out what was going on, I sent a quick email to my entire subscriber list.

I needed to give them the news, and let them know that I’d be spending the week at the hospital with my family.

There were a few people who had private consults scheduled that week, and as much as I hated to do it, those appointments had to be rescheduled.

Truth is, with my new daughter in the hospital, I wouldn’t have been at my best anyways.

Little did I know the response that email would have.

When we arrived home 7 days later, I had hundreds and hundreds of emails from people, wanting to know how Elliana and Lisa were doing.

Not a single person was upset at me for taking the week off.

Instead, they wanted to make sure that everyone was alright.

While this was a humbling experience, and let me know that there are many caring people on my subscriber list, it also taught me a valuable lesson.

It taught me the importance of being transparent.

The importance of being open and candid.

I’ve always been this way, but in this specific situation, I definitely thought twice about sharing so much of our personal life with you.

But…

The overwhelming response showed me the error in my thinking.

And now, as I look at the topic of “cliffhangers”, which we’ve been discussing for the last couple days, it dawned on me that I left everyone with a “cliffhanger” when I sent that email about Elliana in March.

And though I didn’t do it intentionally, that was the end result.

I left everyone hanging, wanting to know what was going on.

This is a great strategy to use in your business as well.

I mentioned one of my clients the other day.

Her name is Adrian, and she’s in the process of writing a book.

We’ve been talking about cliffhangers, and how she needs to end the chapters of her book with them.

By doing so, it makes people want to read the next chapter.

I know these last few communications have proven incredibly valuable for her, and I trust that they’ve been just as valuable for you.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

The Cliffhanger

Thursday, June 24th, 2010

Yesterday I said I was going to prove that you could literally make a fortune by sharing your stories and experiences.

If you’re reading this now, as a result of the email or blog post you read yesterday, this point should be well made.

You’re here right now, because I left you hanging, and you had to know more.

That’s called a “cliffhanger”.

Though the way I used it yesterday was extremely mild.

With a little bit of thought, you can build cliffhangers that are much more powerful.

Incidentally… Adrian (who’s a client of mine), if you happen to be reading this, it applies directly to the conversation we’ve been having in regard to the book you’re publishing.

Alright, let me give you an example.

The other night I was watching Deadliest Catch on the Discovery Channel.

Right as the show is coming to an end, Phil, who’s the skipper of the Cornelia Marie, had a stroke.

One of his sons found him in his stateroom on the boat, and he was completely unresponsive.

Fortunately they were at dock when the incident occurred.

They called 911, and within minutes, the ambulance was at the dock, and the medical team was tending to Phil.

The show ended with a shot of the ambulance pulling away from the dock, with Phil and his son in the back, heading to the hospital.

Now that’s a CLIFFHANGER.

Everyone who watches the show wants to know what happens to Phil.

Does he live?

Does he die?

If he does die, who will skipper the boat?

Because I’m a big fan of the show, and actually used to be a fisherman, this especially hits home with me.

You can use cliffhangers like this in your business as well.

Because here’s the deal…

When it comes right down to it, the reason people stay on my subscriber list is because of the stories and experiences I share with them.

Just like I did in this email.

Sure, they’re interested in the knowledge that I can share with them, but that will only go so far.

If I shared knowledge, but did it like those boring college professors do, it wouldn’t go over very well.

Next week I’m going to be back with yet another cliffhanger example.

This is one that I recently used, and I did so, without even realizing what I was doing.

See you then.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

65 Grand, And Nobody Read It

Wednesday, June 23rd, 2010

I continually hear tales being told that no one reads anymore.

Funny thing is – if that were true, I wouldn’t have a business.

Because, in the simplest of terms, that’s how I get paid, for writing, and sharing what I write with other people.

Or… I make recordings that someone else transcribes for me.

I then get paid when someone reads the words I’ve written (or had transcribed), and decides to invest in the product or service I’m talking about.

Here’s an example of what I’m talking about.

I recently overfilled an event that I was hosting at my home, where the investment to attend was $4,997.

I originally planned to invite 10 people into my home, yet we ultimately had 13.

When you do the math, it totals almost 65 Grand.

And each one of these 13 people attended, because they read a 9-page letter that I wrote.

Hmmmm…

Kinda makes you think, doesn’t it.

If nobody reads anymore, how in the heck was I able to accomplish that?

So, we’ve just proven that people do still read.

But here’s the deal.

People don’t read stuff that’s boring.

You can’t expect to bore people to death, and then have them respond to you.

You’ve got to entertain them.

You’ve got to capture their interest and hold it.

You’ve got to tell interesting stories.

And don’t tell me you can’t this, because you can.

You have stories and life experiences that other people would find fascinating, if you would just decide to share them.

And every day you’re alive, you’re continually adding more stories and experiences to your arsenal.

These stories and experiences could make you a fortune – assuming you’re open to that sort of thing.

Think I’m kidding?

Wait until you see tomorrow’s installment, because I’m going to prove it to you.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

Starbuck’s Slight Edge

Tuesday, June 15th, 2010

When you’re in business for yourself, you’re always on the lookout for the slight edge.

Because the fact is, that’s all you need in order to dominate your competition.

When you have the slight edge, your competitors don’t stand a chance.

Case in point – Starbucks.

There’s no doubt that Starbuck’s is a MAJOR player when it comes to coffee.

Not too long ago, they announced a customer rewards program that completely bombed.

Yes, it was a miserable failure.

After asking for feedback from their customers, the smart execs at Starbucks discovered that the rewards program was confusing,

Taking the feedback they received, the program was reintroduced, and the second time around, it was a huge success.

The slight edge that Starbucks possessed in this case, was the fact that they were humble enough to listen to their customers.

And the truth is, that’s not a slight edge. That’s a monstrous edge.

Most business owners don’t take the time to actually listen to what their customers want.

They’re continually trying to sell, sell, sell – instead of giving their customers what they naturally want to buy.

If you want to be successful in business, you’ve got to understand that people hate to feel like they’re being “sold”.

But…

They love to buy.

Your job is to figure out what your customers want to buy from you, and then give it to them.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

HUGE Bonus For You Tomorrow

Tuesday, June 8th, 2010

Many of you have been asking if it’s really possible to have a Lifestyle-Business that PAYS you for doing something you love.

The answer to this question is a resounding YES, and because it’s so important, I’m going to spend a LOT of time discussing this topic on tomorrow’s call.

If you haven’t yet registered, Click Here right now.

In addition…

I’ve also decided to do something REALLY special for you.

When you join us for the Lifestyle-Business Blueprint Seminar, I’m going to give you a complimentary copy of my personal “Passions Into Profits Test”.

I use this tool EVERY time I’m presented with a new opportunity.

Because the fact is, there’s no shortage of opportunities, and the more successful you become, the more opportunities you’ll be presented with.

The secret is in knowing how to choose ONLY the ones that are a PERFECT match for each of us.

And the fact is, I can’t find the perfect match for you.

Your family can’t find the perfect match for you.

Your friends can’t find the perfect match for you.

And neither can anyone else.

Only YOU can do that.

And once you have the “Passions Into Profits Test”, you’ll be able to move forward in any endeavor, with complete confidence, knowing that you’re moving in the direction that’s a PERFECT match and fit for YOU.

The “Passions Into Profits Test” is an added bonus that’s ONLY available to those who you who join us for the Lifestyle-Business Blueprint seminar.

You must register by Going Here

On this unique event, you’ll discover…

* How to get everything you want from life…
WITHOUT sacrificing your family, health, or
integrity

* The 3-step strategy that lets me make money…
even when I’m traveling

* Is it really possible to make more money in
one hour, than you currently make in one month

* How to run a Million Dollar business in far
less than 40 hours a week, and do it with NO
employees

* The one secret that let me have complete control
of my time… and insures that my family NEVER
takes a back seat to my business

* How to start enjoying the results of your effort
NOW… rather than waiting for 10… 20… 30 years,
or more

* How to structure your Lifestyle-Business so you
only have to do the things you enjoy most

* Why the biggest income producing component in my
business, requires me to work the least amount of
time

* How I’m able to immediately drop EVERYTHING in my
business when needed, so I can be there for my
family, or take that last minute weekend
getaway… without sacrificing one penny of income

* The Las Vegas incident… and how it opened the
“money floodgates”

* And much, much more …

I look forward to speaking with you on the “Lifestyle-Business Blueprint” call.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

Chet Was Right

Tuesday, June 1st, 2010

Back in 2003, my friend Chet suggested that I start keeping a daily journal, because as I became more and more successful, other people would be chomping at the bit to get their hands on this journal.

Looking at the feedback I’ve received since telling everyone about this journal, he was RIGHT.

You see… most people mistakenly think that running a successful business requires a lot of work, effort and tears. But I’m here to tell you that nothing can be further from the truth.

My entire business is run from the comfort of my own home, with absolutely no employees (other than a virtual assistant who lives in Texas).

On top of that, I only work 4-6 hours a day, and the majority of my work doesn’t seem like work at all, because I love doing what I do.

In order to show you what I’m talking about, and what’s possible for you as well… I’m going to share this journal with you.

I’ll share a two-month period of this journal from 2006, where I produced almost $55K in income, showing you exactly what I did on a day-by-day basis in order to produce that income.

I’ll then share a more recent two-month period from my journal, where I produced over $228K of income.

Once again, I’ll show you exactly what I did on a day-by-day basis in order to produce this income.

The thing you’ll find most interesting as you look through this journal, is the fact that I worked far less hours during the two-month period where I produced over $228K of income.

I can’t wait to get this journal into your hands, because I know the impact it’s going to have on you.

I’m hosting a special event very soon, and will be making the big announcement on Friday.

So be sure to keep an eye out for it.

The subject line will be… “What If?”

When I host this event, I’ll tell you how you can get your hands on my journal as well.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”