During my four years of high school, my friend Gary and I used to work on his parent’s strawberry farm.
On weekends, we’d buy a pickup truck full of strawberries from his parents (at wholesale), and sell them at the local swap meet.
We failed miserably the first time we tried doing this, but we got smart pretty quickly.
Strawberries are usually sold by the flat, or the half flat.
A flat contains 12 pint size boxes and today will retail for $22.00 to $28.00.
Back 1980 to 1983 the price was considerably less.
On our first swap meet endeavor, we discovered that it was difficult to sell strawberries by the flat, or even the half flat.
As it turned out, people didn’t want to carry that many strawberries with them as the browsed the rest of the swap meet.
People would tell us they’d be back to pick some up before they left, but most of those folks never showed up.
They probably meant to, but just didn’t get around to it.
Looking back on the experience… if we could have been guaranteed to get a spot right near the exit, our sales would’ve been a lot better.
The good news is that Gary and I figured out the secret to selling strawberries at the swap meet.
And once we did, we started making the big bucks.
Realizing what people at the swap meet wanted, we decided to give it to them.
They didn’t want to buy strawberries by the flat or half flat.
They wanted to buy them by the pint, so they could carry the pint around with them, and eat the strawberries as they browsed the swap meet.
Instead of charging by the flat, at $25.00 (I’m using today’s prices for this example, because I can’t remember the actual prices we used to charge back in the 80’s), we’d charge by the pint, at $3.00 each.
When you do the math, it works out to $36.00 per flat.
Once we started selling strawberries by the pint, we sold them out in record time.
We started going to the swap meet every weekend, with 2 pick up trucks full of strawberries, and by the end of the day, we’d sell them ALL.
Gary’s parents wondered how we were getting such a high price for the berries, and I can’t recall that we ever told them.
I think we kept our little secret to ourselves.
And there’s a huge lesson here… actually… two huge lessons.
One of them is a lesson I’ve been talking about for years – you need to give people what they want to buy, and you need to sell to them in the way they want to buy.
The second lesson is this:
You can get paid considerably more for giving people what they want to buy, and giving it to them in the way they want to buy it.
I learned these lessons many years ago at the swap meet, and they’ve always served me well.
If you’ve had a similar experience that proves these points, don’t be shy about it.
Go ahead and post it below.
Dedicated to your success,
“The Automatic Income Coach”