For the last couple posts we’ve been talking about the amazing things that happen when the marketing message for your business comes straight from the heart, and connects with your ideal prospect on a deep emotional level.
I also explained that things get REALLY easy as you continue moving in this direction.
Your prospect connects with you, they trust you, they relate to you, and ultimately they become a customer or client by investing in what you have to offer them.
I’ve also discovered another area where things start to get REALLY easy.
As you continue getting your message out there, you find people with considerable influence, who have the ability to help you in a HUGE way.
Because you are so congruent with your message, and what you stand for, not only does your ideal prospect recognize this… but so does everyone else.
In recent months I’ve had people with much bigger businesses than mine, who have resources much bigger than mine, that once they understood what I was trying to accomplish, agreed to help me.
I’ll share an example with you, so you can see what I’m talking about.
I was recently introduced to an extremely high paid consultant who’s got a 30-year reputation of helping business owners.
He charges thousands of dollars for a consulting session, and it’s worth every penny to the business owner who implements the marketing plan that gets created during this session.
During our initial conversation in person (after being introduced by a mutual friend), this gentleman asks what my current BIG business initiative is, and I explain it to him.
When we finished our conversation, he suggests that we exchange contact information – and we did.
The following week I get a big package of marketing information in the mail from him, along with a note that says, “After you’ve gone through this information, get back in touch and let me know what you think”.
Long story short, the information he sent was incredible, and it was just what I needed to help me at that moment in time.
Even though I’d only gone through part of it, I called the following week to thank him for sending it, and let him know how valuable it was to me. He says, “Great, keep going through it, and we’ll talk again soon.
A couple weeks later, I get an email from him, asking how things are going with my new marketing campaign.
I reply to his email and give him the metrics and numbers from my most recent test.
The next day, he replies back, telling me to send all my marketing pieces so he can take a closer look at what I’m doing.
He says that he’s got a busy schedule, and it will probably take a week for him to go through my materials and get back with me.
So… imagine my surprise when I get an email from him the following day, telling me that he’s gone through everything, and asking if I’ve got time to talk on the phone.
I gave him a call, and we spent almost 90 minutes on the phone, as he gave me suggestions for how I could improve the impact my marketing materials were having.
The whole time, I’m thinking to myself, “Why is he going out of his way to thelp me like this?
We’ve only known each other for about a month, yet he’s giving me all this assistance, and he’s doing it for free, when he normally charges thousands of dollars for this kind of service”.
I couldn’t contain myself any longer, and had to ask.
His response was quite instructive, and it also exposed me to the next shift.
He says, “Kevin, you were introduced to me by someone I greatly respect, and they’d already told me a lot of wonderful things about you. But after hearing about your goals, and the difference you want to make in the lives of so many entrepreneurs, I HAD to get involved.
If I can have some small hand in making sure you get to do what you’re wanting to do, then I’m going to feel really good about that”.
That was instructive, and humbling for me to hear, but here’s the most interesting thing about all this…
I keep running into more and more people, just like this, who are doing the same thing.
It just goes to show, that when your message comes from the heart, everything else gets really, REALLY easy.
Dedicated to your success,
“The Automatic Income Coach”