There aren’t many business owners who would be willing to share the numbers of their business.
Financials and other key business numbers is typically information that is guarded and kept close to the vest.
But, in the interest of being transparent, I’ve always tended to share this kind of thing.
What most business owners keep private, I openly talk about.
I do this in an effort to show you what’s really possible when you implement the strategies I share with you.
And let me tell you, what I’m about to share are some truly impressive numbers.
Allow me to set the stage so you’ll understand what I’m talking about.
For the last several years, many online business owners have been talking about the declining open rates on email.
Apparently people are so busy these days, and their inbox is so overcrowded, that they delete most everything that lands in it… rather than open the emails that people like me send.
My take on this is a little bit different.
Yes, I do believe that people are busy.
I also believe that people sort through their email inbox as quickly as possible… deleting the majority of their emails with a swift click of their mouse.
But here’s the “hook” if you will.
Most of the emails deserve to be deleted because it would be a complete waste of time to open them.
We’ve been so inundated with B.S. marketing emails that do nothing but try to sell, sell, sell us on the next ridiculous thing, that we’ve become completely fed up.
Of course we’re going to delete all that nonsense.
By the same token, there’s certain people we receive emails from, that we would never delete without opening.
In my own life there are several such people.
Joe Polish, Michael Cage and Perry Marshall are 3 people who top the list.
I would NEVER delete an email from any of these 3 gentlemen without opening it and reading it first.
Because they have a personal relationship with me, and I place immense value on that relationship.
In my own business, I’ve always tried to do the same.
My #1 goal has always been to create a meaningful relationship with you.
Do I succeed in doing this with everyone?
Of course not.
But, because it’s my #1 goal, I definitely succeed more than most.
While most online business owners are getting 1-2% open rates on their emails, I steadily get 5-6% open rates.
And keep in mind, that’s when I send an email to my entire subscriber list.
On any given day, 5-6% of the people on my subscriber list will open and read an email when I send it to them.
And let me tell you… that’s HUGE!
As a side note, I’ll also let you know that when I mail to subsections of my list, I can easily get 30… 40… and 50% open rates, but that’s a subject for another day.
The other common myth is that you can’t talk about things that are “off topic” with your subscribers.
Meaning that, if you have a list of subscribers who came to you because they wanted to know how to have a successful online business, you would never talk with them about anything like parenting, weight loss, gardening or any other kinds of topics.
And to that… is say “HOGWASH”.
You’re a person just like me, and you have other interests just like me.
And by gosh, if I have a relationship with you, we might talk about a myriad of topics.
Sure, our conversation will be primarily focused on the topic at hand, but I have no problem discussing other topics, especially if it will be of interest to you.
Case in point – the email I recently sent out titled “End Your Child’s Tantrums”.
As the photo above shows, this email got a 5.39% open rate and 1,824 people opened it.
As I’ve shared, that’s pretty common.
I get that kind of open rate every day.
But here’s what’s really interesting.
410 people clicked on the link in that email, and went to the website I shared with them.
That’s a 22.4% click through rate, and let me tell you, that is INCREDIBLE, especially when you consider that this email was clearly “off topic”.
The reason I share this is simple.
I could never get these kind of results if I didn’t have a strong relationship with you.
Because I’ve focused my efforts on building this relationship, you know that I have your best interest in mind.
You also know that I’d never steer you wrong.
If I tell you about something, or make a recommendation, you know that it must be worthwhile.
If it weren’t, I wouldn’t bother sharing it with you.
So there you have it…
Actual numbers that show the value and importance of having a relationship with the people you serve in your business as well.
By focusing on the relationship first, you’ll easily be able to produce income whenever you want.
When people know you, like you and trust you – they’ll gladly invest in what you have to offer, assuming it’s a right fit for them.
The most important thing you can ever do is maintain the relationship you have with the people you serve.
Dedicated to your success,
“The Automatic Income Coach”