My friends and clients, Kevin and Annissa Coy, are about to get some serious publicity by being featured on National Geographic’s Doomsday Preppers television show.
Knowing what kind of show this is, it’s a bit of a risky move, but that’s alright… because that’s what we serious business owners and marketers do… we take calculated risks.
At this point, National Geographic hasn’t even released the film trailers, yet the conversation on their website about this episode is already in full swing.
In less than 48 hours, since National Geographic made a brief introduction of Kevin on their Facebook page, there’s already 123 posts, and like said, no film trailers have been released, the episode hasn’t aired, and really, nothing has happened other than the quick introduction.
Now, here’s where this starts to get REALLY interesting. Kevin has a business where he’s an expert on several different topics, and one of those topics is how to build a tiny house.
You can see his website at www.ASelfReliantLife.com.
Since Kevin’s major topic is tiny houses, and one of the audiences most interested in what he has to offer are survivalists and preppers, you can understand why Kevin would want to get on National Geographic’s Doomsday Preppers show.
I don’t know if you’ve ever seen the show, but there’s some inherent risk that comes with linking yourself to a television show like this.
You run the risk of having the producers portray you in a different light that you’d want to be portrayed, because at the end of the day, for the producer, it’s all about ratings.
But, by taking matters into their own hands, Kevin and Annissa can leverage this opportunity for years and years to come, and make millions from it.
They’re already taking steps to leverage it in the way they want it to go, and have been doing so long before their episode even aired.
I happen to know that they’ve already made contact with a publication called Mother Earth News, and once this publisher discovered the Coys were going to be featured on Doomsday Preppers, they immediately asked Kevin to provide content for them as well.
As soon as Kevin shared this with me, I immediately suggested that he reach out to The Huffington Post and other major publications as well, offering to provide content for their readers.
Let’s take a close look at what Kevin and Annissa have already done, so we can learn from it.
1. They got the attention of National Geographic, and in specific, the Doomsday Prepper producers by letting them know that they had something to offer to the already ongoing dialog of the show.
2. More importantly, they clearly understood that the people who watch this show are also the people who are most likely to become customers and clients for what their business has to offer.
3. They began leveraging this publicity BEFORE it even happened.
4. They used the publicity, once again, BEFORE it even happened, to leverage their authority with other major publishers.
Keep in mind, this is what they did BEFORE anyone has seen their episode on the television show, and BEFORE anyone has seen so much as a trailer for the episode.
They’ve also got an in-depth strategy plan for what they’ll do after they’ve gained the notoriety and publicity that comes from being on the Doomsday Preppers episode.
And make no doubt about it, being on the episode itself is one small piece of the big overall strategy.
Their segment is 20-30 minutes in length, and yes, it puts them on national television, but once it’s over, it’s over.
It’s what Kevin and Annissa do with this publicity, both before and afterwards that makes all the difference in the world.
And like I said, they’ll be able to leverage this free publicity for years and years to come.
If you take the time to go to the Doomsday Prepper Facebook page, you’ll notice that some of the comments there are coming from his existing clients and subscribers, who he’s now built huge credibility with, simply because of his association with the show.
He’s also used this credibility (without the show even airing yet) to get the attention of the publishers at Mother Earth News and will no doubt use it to get the attention of other major publishers.
Because he’s now got a relationship with these other major publishers, he’ll be able to provide content for them on an ongoing basis, and every time he does, they’ll give him credit for the content, along with a direct link to his website… all at no charge.
I want to give a HUGE public congratulation to Kevin and Annissa for what they’ve done here.
And for you I have on question…
Would it be valuable for you if I hosted an interview with Kevin and Annissa so they could share all the details of how they got this free publicity?
Let me know by posting your comments below.
If there’s enough demand for this, I’ll be happy to host the interview for you.
Dedicated to your success,
“The Automatic Income Coach”