I was having a phone conversation with one of my clients the other night when he told me about an experience that gave both of us a great laugh.
To set the stage, I should let you know that this client (and his wife) own a business where they show existing cleaning contractors how to get into the Fire Damage Restoration business.
He’s been using Facebook to effectively reach his ideal prospect… by using some marketing strategies that are controversial to say the least.
Here’s one of his recent posts:
This is how we roll . We don’t do tests. We don’t do patches. We do real. We do hands on.we do before . We do during. And we do after your class .We support your success . We do on going support. We do personal training. We do on site on the job training with you and your crew at your location.we do it all for your success!
This particular Facebook post hits a chord with people in the cleaning industry because there’s a well known organization in that industry who’s been providing classroom training for years.
At the end of the training, assuming you get a passing score, they issue you a certificate, a certification card and a nice little embroidered patch to have sewn on the arm of your work shirt.
All you’ve had is in class book training, with no real on the job training or experience at all.
And you’re certainly not prepared to go into someone’s home and do an adequate job of cleaning their valuable belongings.
My client, on the other hand, provides hands on training in a live environment.
The kind of training you can’t get anywhere else.
And needless to say, he’s ruffling a few feathers.
After his recent Facebook post above, someone got angry with him, saying that he was “cash motivated”.
As soon as he began telling me about this, we both had a good laugh.
After all, who isn’t “cash motivated”.
Though I’ve never done it myself, all you have to do is look at the morning commute traffic every work day.
The freeways across this country in every major city are gridlocked every morning and every afternoon… by millions and millions of people who are “cash motivated”.
I mean seriously, if all those people weren’t cash motivated, there’d be no such thing as gridlock.
You’d be able to cruise along our highways and byways at the posted speed limit at any hour of the day if there weren’t so many people who were cash motivated.
I don’t know about you, but I’m going to go out on a limb here and make a confession…
YES – I am definitely cash motivated, and I hope you are too.
If you’re not making the kind of income you like, and not providing for your family in a way that makes you feel great, then by gosh, you’d better take matters into your own hands, and figure out a way to get the cash you need.
But realize this…
The only way you get to have an excess of cash is by providing value to other people FIRST.
Once you figure out a way to do this, you’ll never have a cashflow problem again because people will beat a path to your door, with money in hand, ready to hand it over in exchange for what you have to offer them.
So let me ask you…
Are you CASH MOTIVATED?!
If you are, then sound off by posting your comments below and letting us know.
There’s no shame in it, as long as you’re willing to give people great value in exchange for the cash they give you.
Dedicated to your success,
“The Automatic Income Coach”