Archive for April, 2013

WATCH OUT!… He’s Cash Motivated

Monday, April 29th, 2013

I was having a phone conversation with one of my clients the other night when he told me about an experience that gave both of us a great laugh.

To set the stage, I should let you know that this client (and his wife) own a business where they show existing cleaning contractors how to get into the Fire Damage Restoration business.

He’s been using Facebook to effectively reach his ideal prospect… by using some marketing strategies that are controversial to say the least.

Here’s one of his recent posts:

This is how we roll . We don’t do tests. We don’t do patches. We do real. We do hands on.we do before . We do during. And we do after your class .We support your success . We do on going support. We do personal training. We do on site on the job training with you and your crew at your location.we do it all for your success!

This particular Facebook post hits a chord with people in the cleaning industry because there’s a well known organization in that industry who’s been providing classroom training for years.

At the end of the training, assuming you get a passing score, they issue you a certificate, a certification card and a nice little embroidered patch to have sewn on the arm of your work shirt.

Problem is…

All you’ve had is in class book training, with no real on the job training or experience at all.

And you’re certainly not prepared to go into someone’s home and do an adequate job of cleaning their valuable belongings.

My client, on the other hand, provides hands on training in a live environment.

The kind of training you can’t get anywhere else.

And needless to say, he’s ruffling a few feathers.

After his recent Facebook post above, someone got angry with him, saying that he was “cash motivated”.

As soon as he began telling me about this, we both had a good laugh.

After all, who isn’t “cash motivated”.

Though I’ve never done it myself, all you have to do is look at the morning commute traffic every work day.

The freeways across this country in every major city are gridlocked every morning and every afternoon… by millions and millions of people who are “cash motivated”.

I mean seriously, if all those people weren’t cash motivated, there’d be no such thing as gridlock.

You’d be able to cruise along our highways and byways at the posted speed limit at any hour of the day if there weren’t so many people who were cash motivated.

I don’t know about you, but I’m going to go out on a limb here and make a confession…

YES – I am definitely cash motivated, and I hope you are too.

If you’re not making the kind of income you like, and not providing for your family in a way that makes you feel great, then by gosh, you’d better take matters into your own hands, and figure out a way to get the cash you need.

But realize this…

The only way you get to have an excess of cash is by providing value to other people FIRST.

Once you figure out a way to do this, you’ll never have a cashflow problem again because people will beat a path to your door, with money in hand, ready to hand it over in exchange for what you have to offer them.

So let me ask you…

Are you CASH MOTIVATED?!

If you are, then sound off by posting your comments below and letting us know.

There’s no shame in it, as long as you’re willing to give people great value in exchange for the cash they give you.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

The Law Of Fishman

Wednesday, April 17th, 2013

There’s an incredible guy I know through my association with Joe Polish’s 25K Mastermind Group.

His name is Michael Fishman and he’s one of the most authentic guys I know.

Here’s an amazing story that Ryan Lee just posted on his blog today, talking about Michael.

It’s no wonder he’s so successful.

And it all goes back to conversation we’ve been having over the last few weeks.

You’re gonna love this!

= = =

Keeping It Simple. Really, Really Simple (The Law of Fishman)

April 17, 2013

One of my good friends, Michael Fishman, runs a private, invitation-only event each year called “The Consumer Health Summit”.

Seats are hard to come by (there are only 60 attendees) and around $2k each. I am blessed to be on the list each year and spoke at one 3 years ago.

And Michael ALWAYS fills the event. Always.

In case you didn’t know, filling a room for a live event is one of the hardest things on the planet to do – especially at a higher-ticket price and now you can see how it does it. Really “easily”.

THE LAW OF FISHMAN

michaelfishmanMichael Fishman is one of those guys that you NEVER hear a bad word about. Everyone who knows him only has good things to say. He’s humble, smart and always thinks of other people first.

Come to think of it, the same thing can be said of my other two mastermind members, Brian Kurtz and Jim Kwik (are you surrounding yourself with smart, caring and giving people?).

Ok, so back to Michael. He’s spent his entire professional career giving first. He always helps other people and never asks for anything back.

Michael and another one of my friends, Ramit Sethi, host a small monthly get-together dinner in NYC for 3-5 people who they like and think will get along. No string attached, dinner is on Ramit and Michael and it’s purely to connect people together . I went to one of the dinners and met some smart people (including Noah Kagan, the founder of AppSumo, who ended up speaking at my DotComXpo event and continues to send me completely inappropriate texts).

And Michael has marketing chops – he’s been behind the scenes are 8 and 9-figure products and promotions.

So when it was time to create the web site for his annual CHS event, I was happy to volunteer my time to help.

He wasn’t kidding when he said he wanted his site to be SIMPLE.

There would be NO launch. NO hypey copy. NO fake scarcity. He wanted to attract the right people and either people get it or they don’t.

Simply the name of the event, the time/location, contact info and a link to signup. He didn’t even have a shopping cart or merchant account – so I hooked it right into paypal. So simple.

And even with my non-techie skills, I was up for the challenge.

We met at Barnes and Noble, I opened up OptimizePress, and created his page in less than 6 minutes flat. Seriously, that was his entire “sales funnel”.

An email to some people in his network and BOOM! – the event sold-out yet again.

BUT RYAN????

Now, here’s the part where all of the naysayers start saying, “well Ryan, Michael already had a network of people” or “well Ryan, Michael already has a good reputation in his industry”.

And my reply is EXACTLY.

Michael Fishman focuses on the RIGHT things. He focuses on PEOPLE and RELATIONSHIPS, not tricks or loopholes. And he’s done it for years – never concerned about people paying him back. There ain’t no google loophole big enough to get people to like and trust you.

And because of him focusing on people and giving first, he is able to fill-up a big-ticket event in a matter of days WITHOUT sales copy (heck, he didn’t even have a headline), WITHOUT a launch, WITHOUT a webinar, WITHOUT advertising… just one page with a paypal link.

Get your head straight on focus on the right things, will ya?

DO YOU FOLLOW THE LAW OF FISHMAN?

LET ME HEAR FROM YOU BELOW…

And here’s a direct link to Ryan’s amazing article… “The Law Of Fishman”

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

My Biggest Mistake

Monday, April 8th, 2013

Ever make one of those mistakes, and look back on it later… wondering what in the heck you were thinking?

I mean really…

Sometimes we make colossal mistakes that didn’t seem like any big deal at the time, but in hindsight, we should have known better.

As entrepreneurs we make plenty of mistakes. Heck, that’s part of the game.

I’m going to tell you about one of my “biggies” right now, and in the process, I’ll attempt to make you feel REALLY good about any mistakes you’ve made, because they’re probably smaller than this one.

For a 4-week period back in 2008, I held a series of teleseminars and webinars where I was introducing several different guest experts to my subscribers (of which you’re now one).

I can’t remember the specific guest experts at this point, but what I do recall is this…

The entire 4-week series was a big success,

Though the guests I hosted these events with had a wide range of topics they were experts on, my subscribers got a ton of value from what I was doing.

Sure, a small number of people complained, but the overwhelming response was fantastic.

Most people got so much value, that come the 5th week (when I didn’t have an event I was promoting) I was inundated by emails from subscribers who thought they might have missed something.

They were asking me who the guest expert was for this 5th week, and I simply replied to let them know that I didn’t have a guest expert event planned.

Then…

To make matters worse, I never did anything like that again.

I let the small number of people who complained, dictate how I interacted with everyone else.

And it’s only been until recently that I discovered how much of a disservice this has been to you.

In essence, I’ve been depriving you of a ton of value that I could’ve easily offered, if I hadn’t been so fearful of ruffling a small number of feathers.

You see, I never wanted to be the guy who was constantly trying to sell anything and everything under the sun to his subscribers.

I never wanted to be the guy who sends email after email, day in and day out, trying to sell you on the next wiz-bang gizmo-schmizmo that’s going to turn you into an overnight millionaire.

I never wanted to be the guy who doesn’t care about his subscribers at all, but will pitch anything at all if he thinks he can make a buck doing it.

I NEVER wanted to be “that guy”.

But, in my attempt to not be “that guy” I turned 100% in the other direction… to the point of hardly letting you know about anything – even though I know it could be transformational for your life.

For the last 5 years, I’ve been investing heavily in my own education, and in the process becoming close personal friends with some of the biggest thought leaders of our time.

Some of the people I’ve got to meet or spend time with are people like Richard Branson, Steve Forbes, Arianna Huffington, Chris Attwood, Glen and Natalie Ledwell, Loral Langemeier, Brendon Burchard and Dean Graziosi to name a few.

You may recognize some of these names, you may recognize all of these names, or you may recognize every one of these names, but I can tell you this…

Every one of these individuals are extremely successful business owners or entrepreneurs who have incredible value to offer.

And this is only a very short list of the people I know, and can introduce you to.

No, I’m not saying that to brag.

Far from it.

I’m sharing this to apologize for one of the biggest mistakes I’ve ever made, and make amends for it.

In addition to meeting so many incredible entrepreneurs and business owners, I’ve also discovered that my other gift is being a “connector”.

Over the last year or so, I’ve been connecting key people in my life (who didn’t previously know each other) and amazing things have come from this.

And let me tell you, it sure does make a guy feel good, to know that he was the guy in the middle that totally hooked two people up and completely altered the course of both their lives.

So…

With that being said, I’m going to take of my gloves and get down to business, doing what I do best, which is continuing to mentor and teach you in my own unique way, but I’m also going to be connecting you with people and resources that I know you’ll find valuable.

I’m going to become YOUR “connector”.

You’ve already seen me doing a bit of this lately, when I shared that incredible video from Joe Polish with you and introduced you to Natalie, Glen and Ryan over at Mind Movies, as well as my friend Joshua Shafran.

I mean seriously, was that awesome stuff or what?!

And now, we’re going to take things to a whole new level, so get ready to have your world rocked.

Things are really gonna start hopping around here, so hold on to your seats.

I’ll certainly keep on giving you great value as I always have, but I’m also going to start hooking you up… BIGTIME!!

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”