I’ve got something really special for you today… a guest post by my good friend Perry Marshall
If you’re serious about building a successful business using the internet and technology, you’ll find this EXTREMELY VALUABLE!
Dedicated to your success,
”The Automatic Income Coach”
= = =
Chances are that at any given time of any given day, your focus and attention can be pulled in any given direction.
You want to know how your customers are interacting with your brand.
You want to know which is your main source of traffic and is this translating into sales.
You want to know click-thru rates.
You want to know money in and money out.
You want to know details and data, and frankly, the sea of numbers is overwhelming to say the least.
Rewrite the way you pick and choose what gets your attention. What to measure, what to track and what to ignore will vary for every business, but I’ll break it down for you and make it simple.
You may have 1,000 things to pay attention to right now, but only three or four of them deserve your concentration: Three or four keywords in a Google campaign, three or four pages in your website, three or four critical steps in your sales process, three or four things to bring your business to the next level.
If you have a business with many moving parts, pouring your energy into the most important 20 percent will yield 80 percent of your profits, your sales, your customers, your success.
This 80/20 principle is the subject of my latest book, 80/20 Sales and Marketing, and a fundamental that I insist can and should be applied across all platforms and stories of your life.
Understanding that 80 percent of your results come from only 20 percent of your efforts will allow you to recognize which opportunities in life and in business are truly worth pursuing.
And accordingly, which are a waste.
Let’s say that you’re tracking 12 keywords in a Pay-Per-Click campaign, 4 products and 3 steps in your sales funnel.
That’s 144 combinations, and already entirely too much data to sensibly track.
It’s an inefficient use of your time because 80 percent of these combinations are only producing a small portion of your traffic.
Narrow your choices down to the 12 combinations that give you the most ROI.
Focus your time and energy on growing these fundamental parts and you’ll realize which small hinges swing big doors.
For instance, you look at the clicks in a Google ad campaign and find that the top three keywords are generating more than 85 percent of your traffic.
Terrific. But what now?
Should you track the sales conversion of each individual ad in the top three? Create a special landing page for the most responsive keyword?
All of these steps require extra time, patience and details to look over, but by optimizing even the most important 5 percent of your business, you can liberate your time and make the most financial gains.
Apply this idea to everything that you test and track, from sales pages and order forms to email promotions and banner ads. This is what I have deemed disciplined testing, and it is absolutely necessary to dominate any online market today.