Real Life Wedding Crasher

I had to run to my bank yesterday afternoon, and as I’m standing at the counter, waiting for the teller to process my transaction, I notice something that I hadn’t noticed before.

A small sign with 5 unique little factoids about the teller.

On this visit, my teller was Jeremy, and one of his factoids proudly announced, “I’ve been a groomsman in 24 weddings since the year 2004”.

Needless to say, this caught my attention… big time.

I immediately counted on one hand the number of times that I’d been a groomsman in someone’s wedding.

Twice.

And that’s over the period of my entire life.

Twice in 51 years.

This guy’s been a groomsman 24 times in less than 13 years.

No matter how you look at it, that’s a unique accomplishment, and yes, it compelled me to begin a conversation that never would’ve happened, if I hadn’t read his little factoid sign.

My curiosity was piqued and I had to know more.

How did he accomplish such a feat?

How did he get invited to be in so many weddings?

Is he trying to set some kind of world’s record?

And there’s a HUGE lesson here, when it comes to you, and your business.

See if you can spot it before I reveal it.

Back in 2003, I was down in Tampa visiting my friend Chet.

We were heading from Tampa out to Clearwater Beach to stay at his condo for the weekend.

On the drive out, he asks me, “So Kev, what did you used to do before you owned a cleaning and restoration business”?

‘Oh”, I reply, “I used to be an Alaska Fisherman”.

He then went crazy, asking me all kind of questions about fishing in Alaska -what was it like? – was it dangerous? – how many years did I do it? – weren’t you scared for your life? – did you make big bucks?

We then spent the entire hour long drive talking about what it was like to be an Alaska Fisherman.

When we arrive at his condo, Chet says, “I can’t believe that I’ve known you for several years, and you’ve never told me this before.

You need to start sharing this story with people”.

That’s when I began to learn how powerful our life’s stories REALLY are.

And yes, you too have stories to share.

Stories that will make people curious.

Stories that will let people get to know you.

Stories that will create a bond with people.

And just like the teller at my bank, when people hear your story, they’ll be compelled to get to know you better.

If you browse my blog, you’ll see that I do very little selling in my communication with you.

For the most part, all I do is share stories.

Have you figured out why?

If so, post your answer below.

I’ll be back next Tuesday with the correct answer.

Meanwhile… watch your inbox on Sunday and Monday because I’ll be introducing you to my friend Charles Byrd and he’s got something really cool to share with you.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”

7 Responses to “Real Life Wedding Crasher”

  1. Delbert says:

    Methods to get the people to know you.

  2. Sondra says:

    stories connect you to the person with the story. They’re attractive like a magnet.

  3. Sondra says:

    Stories connect you with the story teller. They attract like a magnet.

  4. Linda says:

    People buy from people they know and trust. (the old stranger-equals-danger issue). Stories build trust.
    For people to trust you, you have to have a personal relationship of some kind. You have to give them something of value – like a good story, a valuable tip, a good reputation, or a physical product. Otherwise when you ask them to give you their money (value), they won’t have enough trust that you will deliver value in return.

  5. Norma Hodson says:

    In today’s world, doing business of any kind requires building relationships, not just telling everyone how great we, or our product/services, are.

  6. Marta says:

    Stories connect with both heart and head of the listener. We identify with stories, relate them to our own experience. We can “see” and feel what is happening, and are already engaged, just by listening.

  7. Rob says:

    I think Linda, Norma and Marta have all of the important pieces of what causes people to compensate you for serving them. “Breaking the ice” in this way allows people to feel more comfortable giving what you’re offering more thoughtful consideration, instead of considering it just more “noise” in their lives. Because it’s “their idea” to engage you, they are more open to listening to what you may have that might help them.

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