Comments on: This Is SOOOO Lame

By: Handsome McDanger

Handsome McDanger — Tue, 26 Jan 2010 21:25:33 +0000

Well at least the women in the pictures are hot. I signed up for both the “Singletine’s Party” and the “Sweethearts’…salsa? salon?” whatever. It’s party time for ole Handsome.

By: Anna Jean Venable

Anna Jean Venable — Tue, 26 Jan 2010 17:46:13 +0000

Kevin, When I first looked at the picture, I thought what is Kevin showing us this picture. Then I realized you are showing us what not to do, in advertising and connecting with people. I agree with Susan Collins, what do I know. So much of marketing is this way on TV and in print material. I worry about children being raised in a society with this kind of material so prevalent.

By: LaDorris Saverson

LaDorris Saverson — Tue, 26 Jan 2010 04:21:21 +0000

Kevin, I must admit you are an icon because you continue to tell us that building
relationships is the key to being a successful marketer and if you see something that is the opposite of what you teach, you will quickly remind us or in this case show us an
example of what not to do.

By: steve

steve — Tue, 26 Jan 2010 02:32:27 +0000

I find this to be pretty cheesy, but then again I was never much into Halmark holidays.

By: Brett Brodie

Brett Brodie — Tue, 26 Jan 2010 02:31:11 +0000

Do you want me to call them and give them a bit of thunder?
Crikey!
When will businesses get it?

By: Rob

Rob — Mon, 25 Jan 2010 23:13:56 +0000

I appreciate your objection to the ad’s impersonal nature. I just hope you also find it morally offensive.

By: Derek

Derek — Mon, 25 Jan 2010 20:27:00 +0000

Bad form all around, Kevin. As the former manager for marketing and communications at a community college, I would never have let something like this go out as a personal message. When a business has the contact information for a regular client, the personal touch is always the only way to go. The approach demonstrated here indicates a marketing department that is either lazy; so totally overwhelmed by work volume that they’re churning out only the most basic promotional material; they are out of touch with what works today; or they simply don’t care. Hopefully, it’s not the last.

By: Mike LaMonda

Mike LaMonda — Mon, 25 Jan 2010 19:47:04 +0000

Not only is this form of advertising classless but it is misdirected to a business person of your level. A customer of your caliber should be receiving a personal invitation from someone in managment and not something like this.

By: Tru

Tru — Mon, 25 Jan 2010 18:19:17 +0000

Definitely low-class advertising. I would tell them, especially since you have had such enjoyable experiences. When I do not like something, more often than not I tell whoever is in charge, so that they can correct it and have success. Perhaps a new client for you or someone in your network.

By: Marjolaine

Marjolaine — Mon, 25 Jan 2010 18:16:20 +0000

I, like some of the others who have already posted, think this is a trashy ad, but I don’t know if that is the point. They are appealing to their audience to come for Valentines Day, thinking that suggestive photios will do the trick. Kevin, you’ve been telling us and showing us that building relationships is key to success. This is about pretty far from anything that I would consider “relationship building”. Thanks for the reminder and the example.