Mistakes And Missiles

After yesterday’s email, I know you’re curious – wondering how making mistakes could possibly be a good thing.

That’s why I’m about to shed an entirely new light on making mistakes, and by the time you’ve finished reading this, you’re going to be EXCITED to go out and make as many mistakes as you possibly can.

Alrighty then, let’s get started.

It’s a little known fact that once a missile has been fired, it remains off course MOST of the time.

That’s right.

When a missile is in flight, on its way to the target, it has to continually adjust the course it’s traveling.

And though the missile is off course most of the time, in the end, it always hits the intended target.

As entrepreneurs, there’s a HUGE lesson here for us.

Until now, you may have viewed mistakes as a bad thing. Yet when you think about it, the act of making mistakes is what allows us to make course corrections on the way to our intended goal (or target).

Once we set a goal, like the missile, we’ll be off course most of the time.

But here’s the GOOD news.

Even when we’re off course – we’re ON COURSE.

When we make mistakes, we receive valuable data that allows us to make a correction, and get back on course toward our goal.

Since I began coaching entrepreneurs several years ago, I always take the time to explain this concept in great detail.

In the Automatic Income System (http://www.HomeBusinessShortcut.com/ais.html) I also give examples from my own business, so you’ll understand what I’m talking about.

Here’s the big example that always hits home with everyone:

When I started my first business (a cleaning company) back in 1996, I was ready to take the world by storm.

In the midst of all this excitement, one of the big mistakes I made was to immediately spend $5,413.00 on advertising.

My thought was that by doing so, I’d let my entire community know who I was, and that I was now open for business.

Once the ads were published, I sat by the phone, in anticipation of ALL the calls that would be pouring in.

Imagine my dismay when I only received 4 calls, and booked 2 jobs that were worth a whopping total of $238.47.

This was a HUGE financial blow.


This mistake taught me a valuable lesson, and that lesson has now made me countless thousands of buckaroos.

The lesson was this:

When we begin advertising our business, we’ve got to start small.

We don’t put all our marbles on the table at once.

Instead, we put just a few of them into play (while holding onto the majority of them).

Then – when we see the results from the first round of play, there’s 3 specific indicators we look at.

These 3 indicators give us key information that will allow us to make small changes, and improve our results.

We make the course adjustments – then we put a few more marbles on the table.

And whaa-laa, we see improved results.

Now we’re making some moolah.

We look at the 3 indicators again, make another set of course adjustments, and now we’re making even more.

As we continue to repeat this process, our results continue to improve.

What’s interesting about this little story is that I see countless entrepreneurs making the same mistake, I did.

They invest all this cashola in advertising their business, and when it doesn’t give them the results they’d hoped for – they make the false assumption that advertising doesn’t work.

The fact is, advertising DOES work, when you do it right.

And let me tell you, when you follow the process I just shared with you, your advertising investment will bring you HUGE returns.

Needless to say, I’ve made countless mistakes in the last 12 years of being an entrepreneur, and continue to make mistakes to this day.

I welcome EVERY one of them, because I realize that all I’m doing is making course corrections that allow me to stay on target toward my goals.


Go out there, make mistakes – and reach your goals.

Dedicated to your success,
Kevin Thompson

Leave a Reply