As you probably know, our daughter Elliana was born on March 24th.

And she was born with a bacterial infection, which meant that she was admitted to pediatrics for a week, so the doctors could keep an eye on her.

As soon as we found out what was going on, I sent a quick email to my entire subscriber list.

I needed to give them the news, and let them know that I’d be spending the week at the hospital with my family.

There were a few people who had private consults scheduled that week, and as much as I hated to do it, those appointments had to be rescheduled.

Truth is, with my new daughter in the hospital, I wouldn’t have been at my best anyways.

Little did I know the response that email would have.

When we arrived home 7 days later, I had hundreds and hundreds of emails from people, wanting to know how Elliana and Lisa were doing.

Not a single person was upset at me for taking the week off.

Instead, they wanted to make sure that everyone was alright.

While this was a humbling experience, and let me know that there are many caring people on my subscriber list, it also taught me a valuable lesson.

It taught me the importance of being transparent.

The importance of being open and candid.

I’ve always been this way, but in this specific situation, I definitely thought twice about sharing so much of our personal life with you.

But…

The overwhelming response showed me the error in my thinking.

And now, as I look at the topic of “cliffhangers”, which we’ve been discussing for the last couple days, it dawned on me that I left everyone with a “cliffhanger” when I sent that email about Elliana in March.

And though I didn’t do it intentionally, that was the end result.

I left everyone hanging, wanting to know what was going on.

This is a great strategy to use in your business as well.

I mentioned one of my clients the other day.

Her name is Adrian, and she’s in the process of writing a book.

We’ve been talking about cliffhangers, and how she needs to end the chapters of her book with them.

By doing so, it makes people want to read the next chapter.

I know these last few communications have proven incredibly valuable for her, and I trust that they’ve been just as valuable for you.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”