I got an email Wednesday morning from my friend Phil, and let me tell you, it immediately caught my attention.

The subject line read, “Last Halibut trip of 2009 this Sunday”.

Talk about a take-away.

Let me give you a little background, so you’ll understand why this is so powerful.

Phil has been a charter fishing boat captain for most of his adult life.

He operates his own boat, The Ultimate, in Westport, Washington.

If you’ve been with me for any period of time, you’ll recall me telling you about our family fishing trip to Westport last year, and how all the kids got sick while we were fishing on Phil’s boat.

Well…

Since going on that trip, I’ve been getting regular emails from Phil and his wife, keeping me up to date on the year’s fishing season.

And I have to say, they’re great at marketing their fishing charter business.

All of their emails contain photos from the weeks fishing trip, showing all the big catches.

Photos just like the one I’ve shared with you here.

Now, for the avid fisherman, this is a HUGE deal.

Seeing other people catching big fish, knowing that you weren’t part of the action, makes you want to book another trip on Phil’s boat.

But, the email he sent last Wednesday will REALLY strike a chord with all the die-hard fishermen (and fisherwomen).

Here’s the actual email…

= = =

Fisheries has just notified me that we’ve only got ONE more Sunday to fish Halibut out of Westport!

This trip will include Big Ling fishing!

The coolest part of this trip is SALMON opens this date, so any legal Salmon caught are KEEPERS!

Last Sunday was by far our best average for Halibut this season.

We have the derby leader at 70lbs! Picture above. NOTE FROM KEVIN: This is the same photo I shared with you here.

Most of the catch last Sunday were over 35lbs!

We will be taking only 18 anglers aboard, so call early to reserve. Last week we sold out in 2 days.

Cost: ~$195 per angler~

Call now! 360-268-5400 or 888-819-4603

We’ll see you then.

Phil

= = =

Now THAT’S one heck of an example of take-away marketing.

And there’s a valuable lesson here.

It’s important to use take-away marketing in YOUR business as well.

But…

Don’t do it like an amateur.

Instead – do it like I do, and do it like Phil does it in his emails.

Be honest, and give people the real scoop because they’ll appreciate you for it.

There’s no need to make up bogus reasons for your deadline, especially when it’s so easy to come up with legitimate reasons for a take-away offer.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”