Yesterday I said I was going to prove that you could literally make a fortune by sharing your stories and experiences.

If you’re reading this now, as a result of the email or blog post you read yesterday, this point should be well made.

You’re here right now, because I left you hanging, and you had to know more.

That’s called a “cliffhanger”.

Though the way I used it yesterday was extremely mild.

With a little bit of thought, you can build cliffhangers that are much more powerful.

Incidentally… Adrian (who’s a client of mine), if you happen to be reading this, it applies directly to the conversation we’ve been having in regard to the book you’re publishing.

Alright, let me give you an example.

The other night I was watching Deadliest Catch on the Discovery Channel.

Right as the show is coming to an end, Phil, who’s the skipper of the Cornelia Marie, had a stroke.

One of his sons found him in his stateroom on the boat, and he was completely unresponsive.

Fortunately they were at dock when the incident occurred.

They called 911, and within minutes, the ambulance was at the dock, and the medical team was tending to Phil.

The show ended with a shot of the ambulance pulling away from the dock, with Phil and his son in the back, heading to the hospital.

Now that’s a CLIFFHANGER.

Everyone who watches the show wants to know what happens to Phil.

Does he live?

Does he die?

If he does die, who will skipper the boat?

Because I’m a big fan of the show, and actually used to be a fisherman, this especially hits home with me.

You can use cliffhangers like this in your business as well.

Because here’s the deal…

When it comes right down to it, the reason people stay on my subscriber list is because of the stories and experiences I share with them.

Just like I did in this email.

Sure, they’re interested in the knowledge that I can share with them, but that will only go so far.

If I shared knowledge, but did it like those boring college professors do, it wouldn’t go over very well.

Next week I’m going to be back with yet another cliffhanger example.

This is one that I recently used, and I did so, without even realizing what I was doing.

See you then.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”