Here’s the truth about social networking, and it’s probably not what you thought it was gonna be.

To start with, social networking sites, like Twitter and Facebook, are simply tools.

That’s all they are.

They are NOT meant to be the end all – be all marketing strategy.

If you’ve been trying to use them as such, I’m preaching to the choir, because you haven’t made a penny using them for this purpose.

In fact, if you’ve been using social media tools to try and “sell… sell… sell” your products or services, you’ve most likely been making a lot of people angry.

But…

That being said, when used correctly, these social networking tools can be an invaluable resource.

And that’s the key word – CORRECTLY.

Here’s the two-step process:

1. Meet people through these social networking sites

2. Compel them to go to your own site, where you can collect their contact information, and start building a relationship

I’ve said this before, and I’ll say it again:

Nobody cares you, me, or the products we’re selling – UNTIL they know that we understand them, can empathize with them, care about them, and are more than qualified to help them.

And let me tell you, sending out a few short tweets, or updating your Facebook page ain’t gonna make the grade.

Sure, that’s part of it, but it ain’t the whole picture.

And – if you’re making the mistake of constantly pitching stuff in your tweets and Facebook pages, you’re doing major damage.

You might want to analyze your strategy and regroup.

Your goal in using these tools is to create curiosity, be entertaining, and be helpful – that’s it.

By doing so, people will naturally want to know more about you.

They’ll take it upon themselves to find your blog, your products, etc.

And that’s exactly what you want them to do.

You want to have them “feel” like they found you.

In so doing, you will have positioned yourself correctly, and people will then be more inclined to invest in what you have to offer.

While I’m at it, allow me to share another experience.

When I started my cleaning and restoration business back in 1996, I tried everything I could think of, in order to get new clients.

I even went door-to-door, dropping fliers on front porches.

What a nightmare that was.

But…

Once I finally started figuring things out, I was able to put automated systems in place, that brought clients to me.

That’s right – clients would come to me, and they’d do so on their own accord.

No longer did I feel like I was begging people for their business.

Because I had automated in systems in place, people came to me, and they were grateful for the opportunity to become my client.

So, in closing, your job in using these social media tools is to attract people to you.

To dangle the carrot so to speak.

And once they’ve raised their hand, by giving you their contact information, you now begin building the relationship.

And… just in case you’re thinking to yourself, “How do I build the relationship with these people”?

All you gotta do is watch how I do it.

It’s that simple.

Dedicated to your success,
Kevin Thompson
“The Automatic Income Coach”